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The term “webmaster” came into existence even before the existence of Google. But the term popularity is decreasing as on studying the user experience, and the company found that nowadays, web professionals don’t prefer referring…

You are not the only one who is looking to improve the present search engine rank and position. Most of the other competitive companies are out there with the same thing in mind. In general,…

Some recent updates from Google offer SEO with the much-needed freedom for focusing on the users in place of bots. Google recently announced expanding its use of natural language understanding algorithms. (ref: https://searchengineland.com/google-bert-used-on-almost-every-english-query-342193) It will represent one…

A recent meeting took place a few days back where John Mueller of Google talks about passage indexing. (ref: https://www.seroundtable.com/google-passage-indexing-myths-30300.html) John responded by stating that such passage-based indexing changes it not entirely a core update and…

While dealing with SEO services, you have to focus on the featured snippets to some extent. These are more like low hanging sweet fruits, which will offer great website opportunities. If you can optimize your featured…

Recent studies have currently stated that searches associated with local services have now grown to over 25% YoY, right across all the European countries. (ref: https://searchengineland.com/google-takes-local-services-ads-to-europe-341284) The current LSA or Local Service Ads program from Google…