SEO content is created for the target audience. That is the most crucial thumb rule of content marketing. Producing content that caters to the requirements of the audience, is the only way you can improve their website and manage it well.
Gone are the days when you could just stuff the content with the relevant keywords, without any substance into the material and expect high ranks. The audience mentality has shifted completely and they demand quality in the writing and something that will be of help to them or appeal them.
User-oriented content that puts their needs at the forefront always garners high ranks, drives in traffic and generates credible leads. This is the most essential content marketing strategy that if maintained, can guarantee real ROI for businesses. Any reputed SEO agency abides by this rule of marketing and can vouch for the generation of positive results for the website.
Therefore, how and for whom you create the content and manage it on your website matters the most from the SEO perspective. Here we will share with you some handy tips on the same, for your website to see long-term ROI.
Essential Content Marketing and Management Tips
If you want your content to go viral, be the most liked and shared on different platforms, here are a few things that you can incorporate.
To the Audience, For the Audience
Content optimization with targeted keywords is a necessity for reaching out to the people that it is intended for. However, that does not mean that keywords should be the only substance of the content. The content creation has to be framed and smoothly woven around the keywords.
Here, we will stress on audience and keyword research. Understand and determine who your audience is, what they want, and why they want it. That will give you enough pointers to choose the right keywords and even the right topic for the content. When all of those get seamlessly optimized, people will get drawn to your content.
Smooth readability is the salient feature of a well-created content. A readable content will encourage the reader to stay on the website and read it. The ‘dwell time’ time between the click and leaving the page gets appreciation from Google as well. If your content is good, it will have more dwell time which will generate a high rank for the page.
Readable content is understandable, organized, clear, simple, and logical. It should be jargon-free and appeal to the audience of all stature.
The audience likes quality content that is engaging and informational. Depth in content coverage can earn you brownie points, not only from the site visitors but from Google as well. To maintain depth in the content, you can create long-form articles or blogs (2000+ words). You can choose topics that are multi-faceted and have various aspects, and accordingly, you can create a series of write-ups under a single banner.
SEO research has shown that blogs and articles that act as guidance to the readers get more hits. Instead of doing a simple google search, you can enhance your content research by getting references from industry publications, scholarly articles, and likewise.
A picture is worth a thousand words and even if you are writing a thousand words, make sure to incorporate supporting visuals. It is an SEO fact that content with visuals gets 94% more views than the ones that don’t as people’s brains are wired to respond to images.
Here we are asking you to stress on using well thought out, relevant images and graphical content, rather than free site stock images. That way the content looks more professional, credible, and conveys to the audience the effort that you have put in. It works fantastically for SEO and content marketing.
In recent times, SERPs are getting highly influenced by featured snippets, solidifying its relevance and importance in garnering better views and content engagement. Featured snippets are short excerpts of information enclosed in a box that appears at the top of the search page, grabbing the audience’s interest at once.
Getting your content featured is a great SEO strategy. You can do so by generating high-quality content, using bullet points, incorporating data and statistics, and by structuring it well for visibility and readability.
Speed up the Page
People don’t like waiting, especially when they are online. Research shows that people don’t like to wait more than 3 seconds for a page to load. They will just switch to a different site if it takes more than 10-20 seconds for the content to load and display. Hence, you should focus on increasing the loading speed of the content page.
On a concluding note, it is fair to say that audience-oriented content when created and managed properly can give any website long-lasting and favourable results. It is the in-thing that will continue in the days to come. Even the most renowned SEO agencies, take these content marketing points very seriously and incorporate it into their work. If you give your target audience what they want, they will respond to it well and fast. Use the afore-mentioned tips to manage your website content and reap big benefits in SEO and marketing.