How SEOTONIC Achieved 4 Million Organic Impressions for a Dubai Based Vape Brand?
- ABOUT VAPE FOR LESS
Our client, Vape For Less has multiple Vape stores across UAE dominantly in Dubai and Abu Dhabi. The website had almost zero organic presence when we started working on it.
- OBJECTIVE – IMPROVE ORGANIC RANKINGS FROM ZERO
The website is built on the Shopify platform and initially had minimal organic visibility at the beginning of the SEO campaign. The primary objective was to achieve Google Page #1 organic rankings for Generic keywords like “Vape Dubai”.
- CAMPAIGN STRATEGY
Our team of seasoned SEO specialists, digital marketing strategists, and technical experts conducted an in-depth evaluation of the website, its key competitors, and overall market dynamics. Based on the insights gathered, we developed a structured, scalable e-commerce growth strategy designed to drive the initial phase of organic performance and progressively secure top Page 1 rankings for priority keywords.
During our assessment, we identified the need for comprehensive e-commerce optimization at both category and product page levels to strengthen the site’s organic visibility. To address this, we compiled a detailed inventory of current assets and established clear, actionable recommendations. Our analysis also encompassed several critical focus areas, including:
- Speed,
- Collections (Categories)
- Product Pages
- Home page critical changes
- Meta Tags
- Headings
- Internal Linking
- Structured Data Errors
- Duplicate issues
- Technical Audit Issues
- Natural search performance, and much more.
To promote the website Organically, SEOTONIC implemented a Custom Ecommerce SEO strategy to boost up Organic presence.
Services Used
E-Commerce SEO
Content Marketing
Technical SEO
- ON-PAGE STRATEGY
- Optimized Meta Tags and Heading
- Created New Collections.
- Created New Sub-Collections to support Main pages.
- Optimized content for the targeted SEO keywords.
- Optimized Broken Links.
- Recommended and added fresh unique content on existing pages.
- Fixed Duplicate Meta Tags.
- Fixed Dead Pages’ issues.
- Published blogs regularly in the blog section of the website with optimized Meta tags and content.
- Fixed Missing Meta Tags.
- Optimized the website regularly to keep the website search engine friendly.
- Fixed Internal Product Listing structure.
- Optimized Internal Linking.
- OFF-PAGE STRATEGY
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
- Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
- Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
- Social Bookmarking Sites
- Business Listing Sites
- Quora Q/As
- Image Sharing Sites
- Video Sharing Sites
- Document Sharing Sites
- On-site Blog Bookmarking
- Infographic Submission and Promotion
- Developed and published blog content on the website’s blog section, followed by strategic online promotion to enhance visibility and generate additional backlinks.
- Converted the blog posts into PDF formats and distributed them across high-authority PDF sharing platforms. To extend their reach, we further promoted these URLs through targeted social bookmarking activities.
Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.
After the implementation of our E-Commerce SEO strategies and Audit recommendations, the website started performing well across all search engines. And we saw a great change in the keyword positions.
- RESULTS
Our team achieved the set objectives and improved the Organic visibility of the website across UAE for generic keywords. The client was satisfied with the results. The following figures speak for themselves.
The website right now ranks for 90% of the targeted keywords on Google Page #1.
- MAJOR ACCOMPLISHMENTS
Majority of the keywords have achieved good rankings for the client’s website, on Google.
# | SEO Keywords | Positions |
1 | disposable vape | 1 |
2 | vape in abu dhabi | 2 |
3 | vape delivery abu dhabi | 2 |
4 | e liquid uae | 4 |
5 | uae vape | 4 |
6 | disposable vape delivery uae | 4 |
7 | vape dubai | 4 |
8 | myle disposable pod | 4 |
9 | dubai vapers | 4 |
10 | vape store dubai | 4 |
11 | online vape shop uae | 5 |
12 | vape e-liquid | 5 |
13 | vape kits | 5 |
14 | vape online delivery dubai | 5 |
15 | vape shop dubai | 5 |
16 | e cigarette dubai | 5 |
17 | vape shop uae | 6 |
18 | vape uae | 6 |
19 | saltnic lush ice | 6 |
20 | vape shops in abu dhabi | 7 |
21 | vape price | 8 |
22 | vape same day delivery dubai | 9 |
23 | express vape delivery | 10 |
24 | vape dubai online | 10 |
25 | vape delivery uae | 10 |