ABOUT TRUTH AND BEAUTY
Our client, Truth and Beauty provides skincare products made with potent natural extracts and clinically proven actives backed by science to create powerful results. Their focus is not to create one-off formulations with single active ingredients but more well-rounded formulations that are chock-a-block with antioxidants, barrier, restoring, soothing, hydrating, brightening, and healthy ageing ingredients that work synergistically and holistically to deliver results in real-time.
OBJECTIVE – IMPROVE ORGANIC RANKINGS FROM ZERO
The website is developed on Shopify and it had no such Organic Presence at the start of the SEO campaign. The ultimate motive was to gain good Organic ranking positions for Product pages & Collections.
CAMPAIGN STRATEGY
Our team of seasoned SEO analysts, digital marketing specialists, and technical experts conducted a detailed evaluation of the website, its key competitors, and current market trends. Based on these insights, we developed a strategic and scalable backlink acquisition plan to drive the first phase of growth.
We recognized that the website required E-Commerce optimization on Category * Product pages’ level to enhance its organic visibility. To address this, we created a comprehensive inventory of existing resources and outlined actionable recommendations. Our analysis further included several critical elements, such as:
- Speed,
- Collections (Categories)
- Product Pages
- Meta Tags
- Internal Linking
- SSL certification
- Duplicate issues
- Technical Audit Issues
- Natural search performance, and much more.
To promote the website Organically, SEOTONIC implemented a Custom SEO strategy to for Organic promotions.
Services Used
- E-Commerce SEO
- Content Marketing
- Technical SEO
ON-PAGE STRATEGY
- Optimized Meta Tags and Heading
- Optimized content for the targeted SEO keywords.
- Optimized Broken Links.
- Recommended and added fresh unique content on existing pages.
- Fixed Duplicate Meta Tags.
- Fixed Dead Pages’ issues.
- Published blogs regularly in the blog section of the website with optimized Meta tags and content.
- Fixed Missing Meta Tags.
- Optimized the website regularly to keep the website search engine friendly.
- Fixed Internal Product Listing structure.
OFF-PAGE STRATEGY
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
- Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
- Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
- Social Bookmarking Sites
- Business Listing Sites
- Quora Q/As
- Image Sharing Sites
- Video Sharing Sites
- Document Sharing Sites
- On-site Blog Bookmarking
- Infographic Submission and Promotion
- Developed and published blog content on the website’s blog section, followed by strategic online promotion to enhance visibility and generate additional backlinks.
- Converted the blog posts into PDF formats and distributed them across high-authority PDF sharing platforms. To extend their reach, we further promoted these URLs through targeted social bookmarking activities.
Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.
After the implementation of our E-Commerce SEO strategies and Audit recommendations, the website started performing well across all search engines. And we saw a great change in the keyword positions.
RESULTS
Our team achieved the set objectives and improved the Organic visibility of the website across India in just 5 months. The client was satisfied with the results. The following figures speak for themselves.
The website right now ranks for 60% of the targeted keywords in Google Page #1.
MAJOR ACCOMPLISHMENTS
Majority of the keywords have achieved good rankings for the client’s website, on Google.
| # | Keyword | Position |
| 1 | truth and beauty c radiance serum | 1 |
| 2 | buy smart ageing complex | 1 |
| 3 | truth and beauty acne kit | 1 |
| 4 | truth and beauty brightening kit | 1 |
| 5 | beginner brightening kit | 1 |
| 6 | truth and beauty beginner c serum | 1 |
| 7 | smart aging serum India | 2 |
| 8 | gentle brightening kit India | 2 |
| 9 | 14% azelaic acid serum | 3 |
| 10 | acne kit with azelaic acid | 5 |
| 11 | acne kit for beginners | 6 |
| 12 | advanced skin brightening kit | 8 |
