Project : Spareshub
ABOUT Spareshub.com
Our client, Spareshub.com is a known leading manufacturer, distributor and suppliers of automotive spare parts to offer the largest variety of products at the best possible price. Their aim was to become the largest online marketplace of spare parts & services in India.
OBJECTIVE
The website of the company was awesome with an extensive range of all car spare parts and accessories. They have the best aftermarket spare parts from reputed brands like Bosch, Monroe, LUK, INA, Talbros, Lumax, Delphi, Valeo, Minda etc. In fact, the website had good rankings, but showing fluctuations at regular intervals. So, the client decided to hire us. They discussed their requirements with our top business analysts and decided to avail our complete search engine optimization services. We started the campaign with 50 keywords.
CAMPAIGN STRATEGY
Our qualified and experienced team of SEO analysts, digital marketing professionals and technical experts thoroughly analysed the website, its competitors, trends, and based on those findings they devised a powerful and scalable backlink building approach for the first phase.
We understood that the website needs extensive Search engine optimisation efforts in order to improve its overall visibility as well as stability in organic search results. We prepared a complete list of existing resources and proposed the solutions. We also analysed several elements, such as:
- Speed
- Bounce Rate
- Conversion Rate
- SSL Certification
- Duplicate Issues
Natural search performance, and much more.
ON-PAGE STRATEGY
- Optimized meta tags and heading tags
- Optimized content for the targeted keywords
- Optimized ALT tags
- Recommended to add unique content on existing pages
- Fixed the SSL issue to make it more users friendly and secure.
- Fixed dead pages’ issues
- Identified technical issues on the website including duplicate content issues with filter and sort URLs and page level issues on the website and recommended appropriate solutions for the same.
- Published blogs regularly in the blog section of the website with optimized Meta tags and content.
- Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR, Outbound links, etc.
- Optimized the website regularly to keep the website search engine friendly.
OFF-PAGE STRATEGY
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
- Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
- Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
- Social Bookmarking Sites
- Business Listing Sites
- Image Sharing Sites
- Video Sharing Sites
- Document Sharing Sites
- Shopping Feed Submission
- On-site Blog Bookmarking
- Quora Listing
- Infographic Submission and Promotion
- Got Blogs written for the website and submitted them on the website’s blog section and propagate the published blog on the web and create further backlinks.
- Converted the blogs in to PDF files and shared them on top quality PDF sharing websites. To promote them further, we bookmarked the URLs of the published PDF files in social bookmarking websites.
Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.
After the implementation of our SEO and audit recommendations, the website started performing well across all search engines. And we saw a dramatic change in the keyword positions.
RESULTS
Our team achieved the set objectives and improved the overall visibility and usability of the website. The client was satisfied with the results. The following figures speak for themselves.
