We check whether your site is retrievable by AI crawlers at all, which of your pages currently appear in ChatGPT, Perplexity, Gemini and Google AI Overviews for the questions your customers ask, and which competitors are being cited instead. The audit sets the baseline every later report is measured against.
We restructure priority pages so each section answers one question under a heading that states it, with the answer in the first sentence. This is what gets a page quoted in AI answers, featured snippets and voice results. It includes rewriting headings, tightening paragraphs and adding FAQ sections where the question data supports them.
We rewrite key pages so they carry the facts, figures and original detail that generative engines look for when building a summary: standalone factual sentences, defined terms, comparison points and cited sources. The aim is for your page to be the one the model relies on, not one of ten it skims.
We define your organization, people, products, services, locations and prices in structured data (Organization, Person, Service, Product, FAQPage, LocalBusiness) and align the same facts across Google Business Profile, Clutch, GoodFirms and LinkedIn, so a model reading any of them gets the same answer.
Google assembles AI Overviews from pages it already ranks and can parse into clean passages. We prepare your ranking pages for that retrieval: passage-level structure, table and list formats where they fit, and internal links that make topical relationships explicit.
Alongside classic keywords we research the questions people type or say into assistants, which are longer and more specific. Each plan tracks a set of these AI conversational phrases, from 20 on the entry tier upward, and maps them to the pages meant to answer them.
We track your appearances in AI answers through SE Ranking's AI prompt tracking, monitor Google AI Overview inclusion, run AI indexing checks, and report these alongside rankings and GA4 traffic every month. For eCommerce clients we can also build a custom brand GPT and work on ChatGPT product discovery so the model holds an accurate picture of your catalog.