About Jane’s Next Door
Jane’s Next Door is a Halifax-based café, catering, and delivery business offering wholesome, home-cooked meals and gourmet family options. Founded by Jane Wright in 2003 and now led by Chef Tahir, the company specializes in quick grab-and-go breakfasts and lunches, full-service event catering, and convenient meal delivery.
OBJECTIVE
This SEO campaign aims to boost Jane’s Next Door’s local visibility, generating more catering-event leads and frozen meal orders, and enhancing brand authority in Halifax’s food service market.
CAMPAIGN STRATEGY
Our SEO specialists, digital marketing strategists, and technical experts conducted a comprehensive audit of the website—evaluating its structure, content, objectives, competitors, and market trends. Using these insights, we developed a strong and scalable SEO strategy for the initial phase of the campaign.
To improve the website’s organic visibility, ranking stability, and overall search performance, we identified key optimization opportunities and documented a clear, actionable plan. This included leveraging existing assets and defining new enhancements to support long-term growth and measurable results.
Services Used
- Technical Audit
- Local Seo
- Content Marketing
ON-PAGE STRATEGY
- Website Speed Optimization
- Fixed Broken Internal Links
- Fixed Canonical Domain Issue
- Fixed Duplicate Content
- Fixed Canonical Tag
- Fixed Missing Alt Text
- Fixed External 404 Links
- Created and added an optimized Robots.txt file
- Fixed XML Sitemap
- Refining meta tags and header tags for improved relevance
- Streamlining content structure and integrating strategic keywords
- Optimizing images for faster loading and enhanced user experience
- Implementing intuitive internal linking for seamless navigation
OFF-PAGE STRATEGY
As a key component of our SEO strategy, we executed targeted off-page optimization initiatives to strengthen the authority and credibility of Jane’s Next Door’s online presence. Our focus was on securing high-quality backlinks from relevant and reputable websites through strategic outreach and relationship-building efforts, including
- Bio Link
- Local Listing
- Business Profile Listing
- Infographic Submission
- Video Submission
- Classified Submission
- Blog Post Submission
- Article Submission
- PR Submission
- Document Sharing
- Review Submission
Our SEO team developed a customized strategy to enhance the organic search performance of Jane’s Next Door’s website. Through strategic planning and precise implementation, we successfully met the campaign objectives—enhancing the website’s online visibility, improving user experience, and driving substantial growth in search engine rankings.
RESULTS
Jane’s Next Door exceeded key competitors for priority SEO keywords, achieving strong visibility across local search results. Following the planned optimizations, the website experienced a substantial increase in organic traffic.
MAJOR ACCOMPLISHMENTS
Jane’s Next Door achieved Page 1 rankings on Google for all targeted keywords, supported by a consistent upward trend in rank-tracking tools.
| # | Keyword | Current Position | Baseline Position |
| 1 | family meals take out near me | 1 | 9 |
| 2 | family dinner take out | 1 | 62 |
| 3 | pre made meals halifax | 1 | 3 |
| 4 | buffet catering halifax | 1 | 36 |
| 5 | breakfast catering halifax | 1 | 8 |
| 6 | frozen meals halifax | 1 | 1 |
| 7 | lunch catering halifax | 2 | 13 |
| 8 | halifax food delivery | 3 | 8 |
| 9 | food delivery service halifax | 3 | 9 |
| 10 | healthy food delivery halifax | 3 | 5 |
| 11 | catering halifax ns | 5 | 16 |
| 12 | halifax local food delivery | 5 | 13 |
| 13 | catering in halifax | 6 | 38 |
| 14 | caterers in halifax | 6 | 58 |
| 15 | food delivery halifax | 7 | 8 |
| 16 | take out food halifax | 7 | 39 |
| 17 | caterers halifax | 7 | 47 |
| 18 | meal plans halifax | 8 | 7 |
| 19 | catering halifax | 9 | 55 |
