About Douglas Hall Kennels
Douglas Hall Kennels, a licensed dog breeder and pet shop in scenic Lancashire, England, is a fully licensed dog breeder and pet shop. Specializing in healthy and well-tempered dogs and puppies, their breeds include Beagle, Bichon Frise, Boxer, Cocker Spaniel, and many more. They pride themselves on exceptional care and quality breeding practices.
OBJECTIVE
This SEO campaign aims to boost Douglas Hall Kennels’ online visibility, drive organic traffic, and generate quality leads from the targeted location, Lancashire, and its nearby areas.
CAMPAIGN STRATEGY
Our esteemed team of SEO analysts, digital marketing professionals, and technical experts conducted a thorough analysis of the website, including its sections, objectives, competitors, and current trends. Based on these insights, we formulated a robust and scalable SEO strategy for the initial phase.
Recognizing the need for comprehensive search engine optimization to enhance the website’s visibility and stability in organic search results, we meticulously prepared a detailed list of existing resources and proposed effective solutions.
Services Used
- SEO
- New Service Page Creation
- Content Marketing
ON-PAGE STRATEGY
- Website Speed Improvement
- XML Sitemap Corrections
- Fixed Orphaned Pages in XML Sitemap
- Fixed 404 Status Code Pages
- Fixed Missing Meta Description Issue
- Fixed Missing H1 Tag Issue
- Fixed Multiple H1 Tags Issue
- Fixed Missing Alt Text
- Fixed Navigation/URL Structure
- Optimized Robots.txt File
- Schema markup integration
- Refining meta tags and header tags for improved relevance
- Streamlining content structure and integrating strategic keywords
- Optimizing images for faster loading and enhanced user experience
- Implementing intuitive internal linking for seamless navigation
- Created new pages for targeted keywords
OFF-PAGE STRATEGY
As part of our SEO strategy, we conducted off-page optimization activities to establish authority and credibility for Douglas Hall Kennels’ website. This involved acquiring high-quality backlinks from relevant, authoritative sources through tactics such as:
- Bio Links
- Local Listing
- Business Profile Listing
- Map Listing
- Video Submission
- Quora Submission
- Blog Post Submission
- Article Submission
- Press Release Submission
- Micro Blogging Submission
- Document Sharing
- Classified Ads Submission
- Reviews Submission
- Directory Submission
- RSS Feed Submission
Our SEO team successfully implemented a tailored strategy to enhance the natural search performance of Douglas Hall Kennels’ website (https://www.douglashallkennels.co.uk/). Through meticulous execution, we achieved the predetermined objectives, significantly improving the website’s online visibility, usability, and overall search engine ranking.
RESULTS
Douglas Hall Kennels outperformed the top competitors for the targeted SEO keywords.
The website saw a stunning growth in Organic traffic with all of the optimizations performed.
MAJOR ACCOMPLISHMENTS
Douglas Hall Kennels achieved Google Page #1 rankings for the targeted keywords with a straight uptick in rank tracking tools.
| # | Keyword | Current Position | Previous Position |
| 1 | zuchon puppies for sale manchester | 1 | Not in Top 200 |
| 2 | beaglier puppies for sale | 2 | 4 |
| 3 | cross breed puppies | 3 | 5 |
| 4 | morkie puppy for sale | 3 | 7 |
| 5 | yorkipoo puppies for sale | 3 | 8 |
| 6 | poochon puppies for sale uk | 3 | 9 |
| 7 | malshi puppies for sale manchester | 3 | Not in Top 200 |
| 8 | west highland terrier for sale birmingham | 3 | Not in Top 200 |
| 9 | zuchon puppies for sale liverpool | 3 | Not in Top 200 |
| 10 | shorkie puppies for sale manchester | 4 | Not in Top 200 |
| 11 | puppies for sale lancashire | 4 | 6 |
| 12 | cavapoo for sale manchester | 5 | Not in Top 200 |
| 13 | maltipoo for sale manchester | 5 | Not in Top 200 |
| 14 | purebred puppies for sale | 6 | 9 |
| 15 | cavachon breeders uk | 6 | 10 |
| 16 | cockapoo for sale liverpool | 6 | Not in Top 200 |
| 17 | cavalier king charles spaniel for sale manchester | 6 | Not in Top 200 |
| 18 | yorkshire terrier for sale leeds | 6 | Not in Top 200 |
| 19 | dogs for sale lancashire | 7 | 8 |
| 20 | poochon puppies for sale | 7 | 17 |
| 21 | cockapoo for sale manchester | 7 | Not in Top 200 |
| 22 | cavapoo for sale liverpool | 7 | Not in Top 200 |
| 23 | beagle puppies for sale manchester | 7 | Not in Top 200 |
| 24 | bocker puppies for sale manchester | 7 | Not in Top 200 |
| 25 | cavachon puppies for sale | 7 | 9 |
| 26 | cockapoo for sale birmingham | 8 | Not in Top 200 |
| 27 | shih poo puppies for sale | 8 | 7 |
| 28 | mixed breed puppies | 8 | 7 |
| 29 | crossbreed puppies for sale | 8 | 8 |
| 30 | westies for sale | 9 | 12 |
| 31 | dachshund puppies for sale uk | 9 | 19 |
| 32 | puppy breeder | 9 | 190 |
| 33 | mixed breed puppies for sale | 9 | 10 |
| 34 | maltipoo puppies for sale uk | 10 | 19 |
