The Future of Digital Marketing: Predictions for Upcoming Years and Beyond
Currently so much exciting stuff is brewing in the digital marketing space that newer trends will keep emerging. Be it the sharp rise in influencer marketing or doubling down on content marketing brands are constantly implementing new digital marketing strategies to reach their target audience.
What will be the rising digital marketing trends in the future?
The field of digital marketing is so diverse and ever-evolving that new trends are emerging every other day. According to studies, some of the trends that will dominate the digital marketing landscape in 2022 and beyond are:
1. The rise of micro-influencer marketing
Influencers are taking over almost every other social media platform. Currently, even micro-influencers have a dedicated and genuine fan following or community. Almost every niche has an influencer.
So brands are relying on micro-influencers in the same niche as that of the brand to promote their offerings. It helps them reach a more targeted audience and boost their reach.
2. Augmented reality will become wildly popular
Brands are using the AR tool to personalize the experience for their potential customers. For instance, some fashion brands allow their customers to try on outfits virtually. Ikea, a furniture store, offers a virtual reality catalog enabling people to place pieces of furniture virtually in their own homes.
Some brands are using the power of AI for marketing their products and services on Google. For instance, if someone searches for “best accessories to wear at work” and you are an accessory brand, your products might show up on the search results. We are a digital marketing company that can help you with your brand’s online marketing strategy.
3. The dominance of voice search
It is estimated that over half of all search queries are voice searches. No wonder the market is currently flooded with smart speakers and voice assistants. A range of new consumer devices like Amazon Alexa and Google Home have taken over the market.
In the future, users will be obsessed with this hand-free technology to conduct searches because of the convenience. Therefore, brands have been integrating voice search into their digital marketing strategy, such as targeted Alexa ads. We are an agency that offers SEO services, web design, and social media services to brands as a part of their digital marketing strategy.
4. Conversational marketing will improve
Millennials and Genuine Z’s right now want everything to be instant and personalized. Brand experience is no exception. Brands are trying to bring more personal touch in their internet marketing efforts.
For instance, brands are using AI technology to produce automated messages and real-time responses to website audiences. Whenever a person asks queries to a brand, they get an instant reply through chatbots. It plays a crucial role in improving customer satisfaction and experience.
5. Video marketing will take over everything else
Savvy digital marketers have been obsessing over video content for brand promotions, and it is for a reason. More than half of businesses use video as a marketing tool because there is no other form of content that brings in such massive levels of engagement.
The young consumers find short and snappy video content like Tik Tok or Instagram reels, or YouTube shorts exciting, and brands that are leveraging such content for promotion are winning. Live streaming is yet another powerful video marketing strategy that works well. We are an online marketing agency that can help you brainstorm and implement creative digital marketing strategies for your brand.
Some tips to repurpose your video content:
- Create an article by transcribing your video content. You can publish the article on your website with an embedded link to the video to boost the ranking.
- Produce a podcast by extracting the audio of the video content.
6. Online live selling will be the hype
It is one of the rising trends in the digital marketing space that will continue to further trend in the future. This strategy involves marketers broadcasting and selling their products live on social media platforms.
Every product is introduced to the live stream viewers one by one, and anyone interested in buying any product communicates that through the comment box. Experts predict that this strategy will generate at least USD$50 billion in the coming years.
Some of the most popular products sold through live selling are:
- Home furnishings and accessories
- Electronic devices
- Beauty products
- Food products
- Clothing and fashion
7. Growth marketing will be a popular strategy
Growth marketing is about adding value to your potential customers through organic content so that they ultimately consider purchasing from you. There are several strategies under this like SEO, email campaigns, etc.
If your business is still new, growth marketing can help you build brand awareness. As a marketer, investing in a proper growth marketing strategy can generate massive ROI by adding value to your sales funnel. This marketing tactic helps to attract new customers, retaining them, and making them loyal to your brand.
Goals of growth marketing:
- Improving the level of organic traffic
- generating and converting leads
- Customer retention
- High level of personalization
Just imagine the amount of sales and pushy content your target audience already scrolls through their social media feed. If you become just one of those brands, you will never be able to maximize your sales. Instead, personalize your marketing efforts. Instead of creating content that appeals to a wider and more generic audience, create specific content that caters to your target audience.
Ensure that your audience gets those adverts at the right time and place. Personalizing your marketing message based on separate demographics and ensuring that they come across the content at the correct touchpoints is guaranteed to tempt people more towards the purchase and generate more sales. If you pair this tactic with customer segmentation, your marketing strategy will be unbeatable.
As a marketer keeping yourself updated with the latest trends that are creating a buzz is of utmost importance. The trends discussed above are causing a lot of stir recently and will continue to do so in the future. So, leveraging these strategies can create massive results.