Just as the name says, Local SEO invariably and implicitly means the act of optimizing a business’s website to rank high in Google’s Search Engine Result Pages by pulling the local search strings. Basically, you can say that with local SEO, you can optimize your business’s site to show up at the apex of Google search results that your ideal customers will be most likely searching for. If you are unaware about the extent to which a well-executed local SEO strategy can take you, then here are some stats that might help.
A closer look at the stats
As per the recent stats, 50% of people who did a local search on their smartphone, ended up to a physical store within the very same day. 34% of people who searched on their PCs or tablets did the same. Eighteen per cent of local mobile searches lead to a sale within one single day, and 50 per cent of searchers on their mobile phones conduct local searchers who are continuously looking for a local business address. You can say that 1 in every three searches on phones was conducted on just the time before arriving at any store.
Here are some ways in which local SEO can benefit any brick and mortar business. Dive in, and you will find out how these tips can help you to enhance your local prominence.
1. Maintain competitiveness with neighbouring businesses
People literally search for directions on Google, and if they find your competitor’s shop over yours, won’t that be a major loss for you? Well, this is when local SEO can be helpful by showing your business over the other businesses in the neighbourhood.
2. Build links with nearby businesses
Being competitive is one thing, but do you know that local SEO you can also form alliances with the nearby businesses and merge your profit margins? If no then local SEO is there for you!
3. Gain possible repeated customers
With local SEO, you cannot just show up in Google’s 3-pack, but you can also focus on the big picture, which is about holding customers captive of your products and services.
4. Earn more trust
If you want to hike your reliability quotient then there is no better option than local SEO. When people find you on Google’s Search engine listings, they will surely believe more in your products and services.
5. Get more local reviews
No one can deny from the fact that reviews and rating are the only things that the modern-day customer takes seriously. Though local SEO you can be on the most recommended list and people can find out stuff that other customers love about your business.
The final verdict
Whether you believe it or not, local SEO is a critical strategy for helping your business climb the ladder of success. Ignoring this aspect while adapting the digital marketing alternatives can cause more harm to the health of your business than anything that you have ever thought of. In a nutshell, you can say that if you want to get the right audience for your website, then you need to use and implement the above-listed local SEO strategies diligently.