Search Engine Optimization or SEO can be essentially defined as the process of optimizing your site to maximize the amount of organic traffic from search engines. Only a few individuals are aware of the fact that if they are not leveraging the benefits of SEO, they are committing a huge mistake. Do you bother to know why? Here are some facts that can enlighten you!
Research and surveys say that there are over 2 billion people online, and it is proved that almost 93% of activities start by plugging in a keyword on the search engine. It is also true that there are almost 40,000 searches every second and 3.5 billion searches on an average per day. Isn’t that a stunning amount of volume that can be easily affected by the Search engine rankings?
Your customers are using search engines daily, and if you don’t want to lose your position in their eyes, then SEO is mandatory. Here is a list of benefits of SEO that can blow your mind. Have a look!
1. SEO for quality traffic
Search engine traffic is the best quality traffic, and this has made the SEO industry worth $65 billion. You can use SEO to gain quality traffic for your site rather than depending on the miserable paid traffic.
2. SEO for better conversion rates
You can always use SEO to convert your number of visitors into your potential customers by hiking your trust and credibility quotient, and this can, in turn, help you to reduce your cost per acquisition as well.
3. SEO to hike sales and leads
As you will be on the top, you will be more liable to increase your leads and sales. Isn’t that a super-easy way of stretching your profit margins without paying a lot?
4. SEO for 24/7 promotion
Well if there is someone who is going to advertise on your front around the clock, then it is none other than SEO.
5. SEO is a long-term strategy
Though in the initial stage of SEO, it can take somewhat around 4-6 months to see optimal beneficial results, but as it takes time to hike the rankings, it also takes time to sink the rankings. Once you are on the top, you rarely slip down.
6. SEO to make your customers more informed
As you already know, your customers are utilizing their best online tools on search engines for their research purpose. They use their findings for better-informed decisions, and high SEO rankings can allow you to educate potential customers through your site. The more they click, the better they know!
7. SEO to enhance brand equity and awareness
Keeping conversions aside, SEO can also be a great way to build your brand equity. You can also say that by using SEO, you can make your customers more aware of your brand so that they won’t have any second thoughts during the purchase.
Follow these tips and SEO will never be as tough as rocket science for you. You can easily cope up with the competitions prevailing on several digital platforms and make your ROIs better!