About Ember Energy
Ember Energy is a UK-based renewable energy specialist, empowering homes and businesses to transition to sustainable solutions. With expertise in solar, and battery storage, Ember Energy delivers tailored, end-to-end services, driving the adoption of clean energy and reducing carbon footprints for a greener tomorrow.
OBJECTIVE
This SEO campaign aims to boost Ember Energy’s online visibility, drive organic traffic, and generate quality leads from targeted locations in Scotland and Northern England, specifically:
Scotland, Dumfries and Galloway, Aberdeen, Ayrshire, Edinburgh, Preston, and Lancashire.
CAMPAIGN STRATEGY
Our esteemed team of SEO analysts, digital marketing professionals, and technical experts conducted a thorough analysis of the website, including its sections, objectives, competitors, and current trends. Based on these insights, we formulated a robust and scalable SEO strategy for the initial phase.
Recognizing the need for comprehensive search engine optimization to enhance the website’s visibility and stability in organic search results, we meticulously prepared a detailed list of existing resources and proposed effective solutions.
Services Used
- SEO
- New Location Page Creation
- Content Marketing
ON-PAGE STRATEGY
- Website Speed Improvement
- XML Sitemap Corrections
- Fixed 404 Status Code Pages
- Fixed Redirected External Links
- Fixed Missing Meta Description Issue
- Fixed Duplicate Description Issue
- Fixed Missing H1 Tag Issue
- Fixed Multiple H1 Tags Issue
- Fixed Missing Alt Text
- Fixed Navigation/URL Structure
- Fixed Internal Duplicity Issue
- Optimized Robots.txt File
- Schema markup integration
- Refining meta tags and header tags for improved relevance
- Streamlining content structure and integrating strategic keywords
- Optimizing images for faster loading and enhanced user experience
- Implementing intuitive internal linking for seamless navigation
- Created new location-specific pages
OFF-PAGE STRATEGY
As part of our SEO strategy, we conducted off-page optimization activities to establish authority and credibility for Ember Energy’s website. This involved acquiring high-quality backlinks from relevant, authoritative sources through tactics such as:
- Bio Links
- Local Listing
- Business Profile Listing
- Map Listing
- Video Submission
- Quora Submission
- Blog Post Submission
- Article Submission
- Press Release Submission
- Micro Blogging Submission
- Document Sharing
- Classified Ads Submission
- Reviews Submission
- Directory Submission
- RSS Feed Submission
Our SEO team successfully implemented a tailored strategy to enhance the natural search performance of Ember Energy’s website. Through meticulous execution, we achieved the predetermined objectives, significantly improving the website’s online visibility, usability, and overall search engine ranking.
RESULTS
Ember Energy outperformed the top competitors in terms of targeted SEO keywords.
The website saw stunning growth in Organic traffic with all of the optimizations performed.
MAJOR ACCOMPLISHMENTS
Ember Energy achieved Google Page #1 rankings for the targeted keywords with a straight uptick in rank tracking tools.
| # | Keyword | Current Position | Previous Position |
| 1 | commercial solar panels scotland | 2 | 40 |
| 2 | commercial solar pv installers scotland | 4 | 18 |
| 3 | aberdeen solar panels | 6 | 32 |
| 4 | commercial solar pv installers uk | 7 | Not in Top 100 |
| 5 | solar panels aberdeen | 8 | 27 |
| 6 | solar panels dumfries and galloway | 8 | 10 |
| 7 | solar panel edinburgh | 8 | 11 |
| 8 | solar panels ayrshire | 9 | 8 |
| 9 | solar panels dumfries | 9 | 10 |
| 10 | solar panel installers edinburgh | 10 | 19 |
| 11 | commercial solar panel installers uk | 10 | Not in Top 100 |
