How SEOTONIC helped Crunchy Food FZE with a Staggering 800% improvement in Organic Traffic
- ABOUT Crunchy Food FZE
Our client, Crunchy Food FZE is a committed to creating innovative and delicious pellets snacks for food manufacturers in the UAE and beyond. Thier passion for quality drives us to continuously explore new horizons in snacking.
- OBJECTIVE – IMPROVE ORGANIC RANKINGS FROM ZERO
The major challenge was to rank the website for keywords around “Pellets” and to build a good Organic presence of the website across UAE.
- CAMPAIGN STRATEGY
We understood that the website needs extensive Search engine optimisation efforts in order to improve its Organic visibility. Our qualified and experienced team of SEO analysts, Digital Marketing professionals and Technical experts thoroughly analysed the website, its competitors, trends, and based on those findings they devised a powerful and scalable SEO approach for the first phase.
The initial phase included Website Design changes which would help Crunchy Food FZE with:
- A much attractive website design tailored to the brand and core messaging.
- Improved user experience through the development of Product Listing sections and Content sections.
- Brand + Keywords Focused Copywriting from experienced content writers.
- Improved website speed.
To promote the website Organically, SEOTONIC implemented a Custom SEO strategy to for Organic promotions.
Services Used
SEO
Content Marketing
Website Design
- ON-PAGE STRATEGY
- Optimized Meta Tags and Heading Tags
- Optimized content for the targeted SEO keywords
- Optimized Image ALT tags
- Recommended and added fresh unique content on existing pages
- Fixed Duplicate Meta Tags.
- Fixed Dead Pages’ issues
- Published blogs regularly in the blog section of the website with optimized Meta tags and content.
- Fixed standard SEO elements- Sitemaps, Robots.txt, NOODP, NOYDIR, Outbound links, etc.
- Optimized the website regularly to keep the website search engine friendly.
- Fixed Internal Product Listing structure.
- OFF-PAGE STRATEGY
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website.
- Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
- Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
- Social Bookmarking Sites
- Business Listing Sites
- Image Sharing Sites
- Video Sharing Sites
- Document Sharing Sites
- Shopping Feed Submission
- On-site Blog Bookmarking
- Infographic Submission and Promotion
After the implementation of our SEO and Audit recommendations, the website started performing well across all search engines. And we saw a great change in the keyword positions.
- RESULTS
Crunchy Food FZE outperformed the top competitors for the targeted SEO keywords.
The website saw a stunning growth in Organic traffic with all of the optimizations performed.
- MAJOR ACCOMPLISHMENTS
Crunchy Food FZE achieved Google Page #1 rankings for the targeted keywords with a straight uptick in rank tracking tools.
| # | Keywords | Current Positions | Previous position |
| 1 | Potato Pellets in uae | 1 | Not in Top 100 |
| 2 | Potato Shell Manufacturer | 1 | Not in Top 100 |
| 3 | Potato slice manufacturers | 1 | Not in Top 100 |
| 4 | Potato Tube Manufacturer | 1 | Not in Top 100 |
| 5 | Snack Pellets Making in UAE | 1 | Not in Top 100 |
| 6 | Snack Pellets Manufacturers in UAE | 1 | Not in Top 100 |
| 7 | Snack Pelltets in uae | 1 | Not in Top 100 |
| 8 | potato bear manufacturer | 1 | Not in Top 100 |
| 9 | potato twist manufacturer | 1 | Not in Top 100 |
| 10 | snack manufacturing companies | 1 | Not in Top 100 |
| 11 | Healthy snacks Manufacturers | 2 | Not in Top 100 |
| 12 | snack manufacturers | 2 | Not in Top 100 |
| 13 | snacks manufacturers in uae | 2 | Not in Top 100 |
| 14 | chips manufacturing companies in uae | 4 | Not in Top 100 |
| 15 | Multigrain Snacks in UAE | 5 | Not in Top 100 |
| 16 | potato chips in uae | 6 | Not in Top 100 |
| 17 | uae chips | 7 | Not in Top 100 |
| 18 | chips in uae | 8 | Not in Top 100 |
| 19 | potato chips snacks | 8 | Not in Top 100 |
| 20 | chips in dubai | 10 | Not in Top 100 |