Digital marketing is a world that has been constantly evolving ever since it gained prominence. Search algorithms got changed, trends came and went, the social media happened – every new event or advent on the internet played its role in shaping digital marketing and SEO as we see it today. And every new change gave rise to new misconceptions and myths – wrong notions about this all important service. And THAT is why we, as the leading SEO agency in India, thought to put together a guide of sorts, helping the unwitting entrepreneur understand what is true and what is false in the world of digital marketing. This blog post series will list it all out for you:
Time versus results
One of the biggest disappointments that an online business owner has with an SEO campaign is the time that it takes for results to materialize from a campaign. There are no short cuts in the world of digital marketing (pay-per-click advertisements being the only exception). One strategy isn’t supposed to work forever and success takes time to start becoming visible. Be patient with your SEO agency in India and expect your campaign strategy to be changed every now and then. SEO is not a one time thing – it is a constant process that is necessary for your business’ online success.
Too technical to measure
Many marketers out there may try to cheat you with the argument that the results of their efforts are too technical and complicated to measure. There is NOTHING in SEO that cannot be measured or monitored. Every new step taken as part of your marketing campaign will have tangible results that are capable of analysis and measurement. Do not let any search engine optimization company in India tell you otherwise.