How to rank product pages of a Website
Do you have an ecommerce website where you’ve tirelessly worked on creating and managing products pages, blog posts and the works? However, in all of your consistent efforts, is ranking each product page getting you nowhere?
You’ve come to the right SEO agency to solve this problem. Today, we’re going to point out why your ecommerce SEO strategy may not be working for you as effectively as it should.
How to rank product pages of a website
You may be following all the rules in the book. You’ve published blog after blog, countless articles and press releases. However, surprisingly, your website’s product pages are not ranking at all. In the entire process, your blogs are ranking well, while the product pages can’t seem to find the light of day.
What could possibly be the reason?
The Google shopping feed or the Google Merchant center is a platform for businesses to list your shop or products. So, when customers search for products on Google property, they’re likely to find them on this platform.
This platform allows some of the products to appear organically in search results. You can submit your products for free and give your products a little more visibility.
You have to enter accurate details of your products on the Google shopping feed, including price and availability. You even get to showcase your products to buyers across paid and unpaid channels by uploading your info into surfaces across Google, shopping actions, shopping ads, etc.
This merchant center that showcases your products offers actionable insights on pricing, merchandising and more to drive your business strategy.
If you are already using the Google shopping feed that is helping you rank competitively with bigger sites then you’re going in the right direction. However, we suggest that you continue with this ecommerce SEO strategy while also moving on to the next step in the solution, and that is the internal link.
Use your blog articles to internally link them to product pages. Firstly, identify content that your target audience is interested to read and get links to; create that content and then ask for a link.
Embed the link to a product page, which once gained to popular pages can be filtered to crucial product pages.
Check the content that is doing well on your blogs; the blogs that are ranking well. Then use internal linking within those blogs to actual product pages.
One important factor to consider is not to internally link too many product pages. Identify the highest selling products and narrow them down to the ones you see most people searching. Only link those product pages in your blog posts.
What happens if you internally link all or most of your product pages? Google will deem your product pages as not relevant. Look at this way; too much of anything is bad, right? So, if you internally link too many product pages, you’re telling Google that all your pages are important, and so, none of them are as important as the other. In the process, your product pages fail to rank at all.
Your homepage is another essential element to use from your ecommerce SEO toolbox. Link some of the sections of your homepage to product pages from where products are bought the most. Again, this means that you do not create a homepage linking to every product page.
Linking to a few pages is better than linking with too many pages. So, identify a few products that you would like your website visitors to click and check.
You may have seen some websites where services are linked to their internal service pages. While this works for service-related companies, product pages too can benefit from the same.
For instance, if a company sells sports shoes online. The homepage can have content about the company, its USP, etc. Another section of the homepage can talk about the ‘our best selling sports shoes’ or ‘customers are buying more of these sports footwear’ and then add a few, probably four or five different types of sports shoes that you want your customers to browse. Link those shoes to your internal product pages, and this activity can get some of your product pages to rank effectively.
Sometimes, it’s not your fault. Your competitors are way ahead of you and so, time plays a crucial role here. You will just have to do what you do, keep doing it, be consistent, until you rank on par and eventually cross competitor ranking.
So, what are we talking about here? Low rankings versus the competitor’s high rankings – sometimes, the low rankings of your products pages are low because of the competitor’s high ranking ability. Let’s face it, you’re doing everything right, but your competitor is delivering what you can’t yet provide to your customers.
In this case, what you can do is simply wait, while you keep working on your ecommerce SEO strategy. Also, check if you’ve managed to write relevant content on your product page. For instance, product comparisons and meaningful descriptions that enable the product page to bring more value to the website visitor.
You’re not doing anything wrong, but it’s your competitor that’s strong. For instance, if you are selling sports shoes, you can’t touch the ranking skies of Nike or Adidas. Only time and patience with consistent strategies implemented by your SEO agency can get you ranking in higher positions.
Ranking a website requires a generic set of requirements that an SEO agency can do for you easily. However, the efforts put in need to also measure the activities performed for product pages on ecommerce websites. As an SEO agency, SEOTonic works to deliver the highest ranking results for your brand.
Our services include local SEO, link building, blogging and link removal strategies. We also perform organic marketing specific to your industry, ranging from auto dealers, rentals, dental financial furniture, and more.
Book a free SEO consultation session with us, and we’ll help you understand the less explored avenues of organic marketing to benefit your brand. Let’s connect to scale your business growth and rank your brand’s website among top competitors.