Google Works Hard To Take Local Service Ads and LSA Programs to Selected European Countries

Recent studies have currently stated that searches associated with local services have now grown to over 25% YoY, right across all the European countries. (ref: https://searchengineland.com/google-takes-local-services-ads-to-europe-341284) The current LSA or Local Service Ads program from Google is making its way through Europe. It will be available initially for all the 16 home service based categories in 10 countries, which won’t include the professional services these days. Those countries will be France, UK, Germany, Austria, Italy, Ireland, Belgium, Spain, the Netherlands, and Switzerland.

Going for the home services:

Before proceeding further anymore with this study, it is mandatory to learn more about the home services, deployed under Local Searches Ads or LSA programs. Those areas will include:

  • Appliance repair
  • Carpet cleaning
  • Garage door installation and repair
  • Electricians
  • House cleaning
  • Movers
  • Lawn care
  • Pest control
  • Plumbers
  • Window cleaning
  • Water damage restoration
  • Roofer
  • Window repair
  • Tree service
  • Junk removal, and so much more

Learning about the LSA programs in details:

Before you head towards any SEO company to procure help, it is mandatory to learn more about the LSA in detail. It helps you to take the next best moves possible.

  • LSA is termed to be one pay per lead program. It started with the concept of presenting simple ad products to all the smaller businesses with the idea to generate tangible results.
  • There is no merchant based ad creativity in here. Everything comes under a fixed rate, which makes it rather simple to judge.
  • But, Google lately added the bidding for LSA with the aim to preserve fixed pricing ideas as one alternative option.
  • However, when it comes to Europe, the pricing will be based on auctions.

All the aspiring LSA advertisers are asked to submit their licensing and background checks first for qualifying for such Google Guarantee. It is one condition meant for participating in LSA. At this present time, Google is not quite rolling out the LSA for all the professional services covering Europe in general.

No need for third-party background check:

In the USA states, Google will always end up using third parties to perform some of the background, insurance, and licensing checks for Google Guarantee and Screened programs. However, when it comes to European countries, Google will work hard to complete its own verification programs. These ideas will take place in-house by using some of the relevant government based databases.

In most cases, there will be 14 days of wait right before the applicant’s business is likely to get verified and checked. That wait would now turn out to be less in Europe because there is no involvement of any third party.

Get help from professionals:

It is true that with such changes in the European market, things will gladly work out in your favor. But, in case you are aiming for the best Local SEO service, make sure to head towards professionals as the starting point. The team from SEOTonic is more than happy to guide you through the process well for a clear-cut and promising result in the end.

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