When it comes to Search Engine Optimization, better known as SEO, most webmasters give more weightage to the traffic that is coming to their website. Their main focus is almost always on the number of people that click on their website link from the search engine results. Many companies providing SEO services in India may also focus solely on increasing the incoming traffic.
The conversion rate may also matter to them since they like to keep an eye on how many people actually made the purchase from the website. However, an important factor that they miss to closely monitor is the bounce rate. This single factor can tell them where their SEO efforts are failing.
Bounce rate is defined as a percentage of visitors that enter the website and leave off without continuing to visit other pages on the site. Simply defined, it is the number of visitors that leave after browsing the web page they landed on. Search engines do take bounce rate of a website into consideration to figure out how good the website is.
If the bounce rate is higher for a website, the search engines simply assume that it is a low-quality website because of which the visitors do not browse more pages and leave. If the bounce rate remains high for a considerable amount of time, it may also hit the search engine rankings of a website.
This is precisely the reason why you need to keep an eye on your bounce rate. If your website has a high bounce rate, you need to analyze the design, layout, and content on your website to see why visitors are leaving without browsing other pages. Some of the companies offering the best SEO services in India can help you find out the reasons behind the high bounce rate.
They will also be able to give you a few ways to counter it. It is best if you choose a clean design that has an intuitive and clear navigation to coax the visitor into checking out other pages. You also need to work on the content to make sure that the visitor is compelled to click on other pages and read, and spend more time on the website instead of leaving from the first page itself.