The world of internet is ever evolving and if you fall behind you will become obsolete. This is the most applicable in case of the countless people all over the world who own a website. Google keeps updating its guidelines as per the changing technologies and requirements in order to provide the users with the best possible experience. But if you cannot keep up with Google’s updates then you will not only have to face the consequences and penalties for that, but also will be losing your crucial site traffic. Well, now that you know why these updates are important to implement in your website and your SEO campaign, let’s take a look at few of the recent updates announced by Google.
The featured snippets
Before rolling out an update, Google always announces it globally, but as per the buzz in the market, an update is about to be announced pretty soon. So gear up and get ready to make some changes in your website. This year, on Jan 23rd Google rolled out an algorithm update for featured snippets, that says URLs which appear in the featured snippets won’t be displayed again for the first 10 organic search engine results. This is done mainly to declutter the search engine results pages and make it easier for people to get access to the exact things that they are looking for.
Broad core update
This wasn’t the only update rolled out in January either. The other one that is being implanted globally is the broad core update. According to the experts, the best way to reduce the impact of this update on your website is by making sure that you have the best quality content. This is so, because the sole motive of this update is to provide the end users with a better quality search results. This can be achieved only when the search quality is improved through this update. So if you don’t want your website to suffer from the consequences, then it is best to invest some time in improving your content.
The evolving technologies
Not just the algorithm updates, there are so many other elements that are changing in the world of internet and your website needs to keep pace with this changing world. Some of the major changes that you need to focus on are, mobile first indexing, UI/UX web designs, and content optimization. These subtle changes can play a huge role in boosting your search engine ranking and also increase your traffic.
How to stay updated?
If you want to stay compliant with all the latest Google guidelines and keep your website updated according to the latest trends of the industry, then you need the assistance of a professional SEO service provider. The right professional will take care of everything while you sit back, relax and handle the other aspects that are your forte. Another reason why you need professional assistance is that, they are not only skilled and knowledgeable enough to find a solution for these constant updates, but also have the resources to keep a tab on all the existing as well as upcoming updates!