A Guide for Page Speed Optimization on your Website

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Page Speed determines the loading speed of a web page on your website. People often misunderstand page speed with site speed. Page speed can be well defined by the time taken to load the page entirely. It can also be claimed to be the time taken by the web server to receive the first byte of the web page. There are different tools available with Google to evaluate the current page speed.

Efficient measures to improve the page speed

The slow speed can immensely affect your site traffic and can increase your bounce rate drastically. In such a situation it is best to take the assistance of the professionals. If you hire a reputed web development company they have a team of experts who will probably use some of these techniques along with other tools to boost your page speed.

  1. Compress your files

There are various applications and tools online that allow you to compress or reduce HTML, JavaScript, and CSS file size. You only need to compress the files whose size exceeds 150 bytes. It is advisable to opt for professionals as trying to do this yourself can compromise the quality of the images. The experts will use photoshop along with these tools to ensure a faster page speed.

  1. Optimize HTML, CSS, and JavaScript codes

You can optimize your codes by removing unnecessary commas, spaces, or any other characters. Believe it or not, the page speed will increase with a high rate when you optimize the codes. Try and remove the unnecessary code comments, code, and formatting. A professional will know exactly how to get it done!

  1. Reduce the Redirect links

Redirects are the pages which viewers select to jump from the current one. The loading time increases for every redirect as it waits for a complete response cycle. Redirects eventually make your page slower, so reducing the number of redirects will definitely result in improving the page speed.

  1. Use browser caching to the fullest

Browser loads a lot of information, including images, JavaScript files, or style sheets. The role of efficient browser caching is to set an expiry for the loaded page. It means that if the visitor comes back to the web page soon after he closes, he will not require again waiting for the loading time to process. The web page will be ready to access if the visitor comes within the expiry time.

  1. Improve the response time

The web traffic also determines the response time of your web page. If too much traffic comes on your website at the same time, the response time will decrease gradually. Look out for slow routing or missing memory files and fix the issues.

  1. Look out for image optimization

Always look for the right format of images. PNG format images are best for graphics additions and JPG for photographs. Being in the proper format can help speed up the process to some extent.

CSS will create a template consisting of all the frequently used images such as icons or buttons. It helps in bringing all the essentials in one large image which will load with lesser HTTP requests. It will increase the page speed by reducing the load time for different images.

The right company will use more advanced strategies which will eventually give a better experience to the site visitors. So go ahead and hire the best SEO Company for your business!

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