Elements to Consider While Doing a Website Technical Audit
Asking for a well-worth-it experience is not a crime, is it? If anything, it is the least one can expect when they are chipping in a considerable amount of capital into a venture. When a person decides to take any of their proceedings online, it is only natural on their parts to ask for a better customer inflow or denser online traffic.
This does not always come as a package with website development. In fact, there is a special process that helps to achieve this aim to a great extent.
Known as SEO (Search Engine Optimization), it is hailed as the ultimate weapon for making your mark in the highly competitive online market. As the name suggests, the implementation of SEO onto one’s domain, and all of its contents, does nothing but aid them in getting the number of desired visitors for the website.
But let us not get ahead of ourselves and assume that the quest is a walk in the park! Make no mistake, SEOs are one of the most intricate tasks to take up. And undertaking an intricate task always calls for constant and timely expert’s supervision. Hence, periodic scrutiny of the domain is uncompromisable.
Technical audits of a website are as important as creating and maintaining them. The constant flow of content into the site makes it hard to keep track of all the errors that is caused along the way. But if not pointed out and taken care of from time to time, these tiny anomalies may cost a heavy deal of productivity.
In addition to the SEO, as mentioned above, a technical audit involves inspection of a variety of other underlying aspects as well. The four important considerations that a website auditor needs to bother themself with include:
- The customer’s viewpoint,
- Tools to be used,
- Finding the errors, and
- Fixing the errors.
The audit starts with the first primary step of mapping out the ideas and requirements of the domain. It is followed suit by a number of other steps involving several of the other elements of the task.
In-depth knowledge of the website’s motives, the ideal audience, prior activities performed on the website, and experience with SEOs, top the list of things the auditor needs to know about. This information lays the groundwork upon which the audit takes place.
Having cleared upon the owner’s needs, the next thing to do is to pinpoint the various lacunas that hinder the website’s productivity. Things like duplicate content, pagination errors, redirection issues, indexing faults, crawl errors, etc. are found. The search for these errors is conducted using several software and online tools.
DeepCrawl, Screaming Frog, Google Analytics, Xenu Sleuth or Integrity, Copyscape, Google Search Console, etc., are to name only a few of them. Remember! These tools only aid you in finding the faulty links. Rectifying these errors is a task for individuals adept with the handling of all the aforementioned.
All in all, if conducted properly, a technical website audit returns wonderous results that increase the website’s success by several manifolds! Therefore, the importance of conducting them timely and efficiently is self-explanatory!