While dealing with SEO services, you have to focus on the featured snippets to some extent. These are more like low hanging sweet fruits, which will offer great website opportunities. If you can optimize your featured snippet, then you can easily let your site rank right at the top of the list. For that, you need to make some smaller adjustments to the page’s main content. With featured snippet optimization, you can bypass all to get a proper rank without worrying about those factors. There are 9 Rules to get into Featured snippets, and let’s learn about those first.
- Whenever possible, start scaling featured snippets:
In some of the proven results, featured snippets might have been the response of Google scraping in heading tag-based information. It provides exciting opportunities to scale featured snippets with proper adjustments to HTML.
- Avoid going for the “first-person” language:
The featured snippet needs to be more interactive among viewers, so using the first person won’t save the deal. It can be a mistake because of the ramifications of voice search. So, try and avoid that as much as you can for optimizing your current featured snippet.
- Not using your brand name:
While focusing on the featured snippet, you should never plan to use your brand name in it. Some languages are ineligible for snippets, and adding a brand name is one of them.
- Matching the right format:
There are multiple types of featured snippets available, like bullets and numbered paragraphs and tables. You have to match the current featured snippet with the exact format for a positive result.
- Prioritizing the perfect opportunities:
Ranking position always matters for claiming featured snippets. So, if you have a higher rank, you have better chances to claim for one. The higher ranks will be considered as “standard” results. So, there will be higher chances of you to generate featured snippet accordingly.
- Defining topic in 1 to 2 sentences:
Featured snippets are designed to provide valid information about the topic within a short time. So, don’t focus on more than two sentences to discuss your topic.
- Using “is” in a sentence:
While optimizing, it is better to insert an “is” statement. So, the first sentence must start with this “keyword is” structure. Such statements are consistently used in featured snippets and well acquainted by Google and other search engines.
- “What is” based heading:
For starting the optimization, you need to look for a place within your content to ask a question starting with “What is.” Get help from SEO Agency on that. It sends some clear Google signals that the text can be used for a featured snippet. There are so many pages, which will receive featured snippet using that same heading format. While replication that strategy, you will come across the best success rates.
- Iterate optimizations:
Once you are done following the steps mentioned above, now is the time to push optimization to the production section. Later, it is all waiting game for Google to re-index your given content. When Google finally does that, you should start the iterate approach and then try once more. Sometimes, it can get multiple iterations before getting the right result.
To help you find some more information on featured snippets and ways to optimize them, try working with SEOTonic now.