Regardless of whether you’re the marketing head, a manager to supervise webmaster tools, quality content writer or social media manager, your aim almost certainly is the same – to stand out among the frontrunners in organic searches with as little a capital funding as possible.
Below we’ve pieced together 5 key ideas to develop a smart guide to an unbeatable SEO strategy on a small or inadequate budget.
1. Lay emphasis on local SEO
An all-pervasive SEO presence is obligatory and so is local SEO. To begin with, when you start your operations on a shoestring budget take small, nimble steps to think locally and dominate your local search. Once you’ve gained enough experience you can think of spreading out globally.
Of late, local SEO has garnered plenty of attention as it proffers you with immense opportunities when, in particular, you’ve got a limited budget. If you intend offering a local SEO service, you need to channelize your money and energy to earn first-page rankings in major SERPs.
2. Try to find content opportunities
Rummage around for specific content gaps in your competitors’ websites. Keep a watchful eye on their unique social media activity to learn about the key social media marketing strategies they put to use. Also, look through their blogs, understand what they lack, read the comments and feedback and get wind of what precise information do people need.
In this manner, you can start creating fresh content or tweak the ones you already have. If you have discovered the weak points, you can make use of brand new content and share it with a purpose to develop new clientele base.
3. Take a crack at guest blogging
Guest blogging refers to the idea of a copywriter creating content that’s not intended for his/her own blog. Being blog-savvy works wonders for your SEO strategy. It gives you decent prospects to build awareness and establish that you’re a whizz to reckon with inside your industry. Ensure to select blogs that have the relevance and bent to amplify engagement among your readers.
In addition, put your services into blogs which are reliable and publish appropriate content. Once you finalize having a go for guest blogging, you must revolve around blogs with an entirely new audience, pose as an insightful leader and take part in discussions with other famous bloggers from your industry.
4. Optimize with long tail keywords or catchphrases
First, it’s imperative that you carry out in-depth keyword research. If you want to fabricate a robust SEO strategy with a constricted budget decide on optimizing by means of long tail keywords or phrases as you’re deficient of the assets necessary to put up with big enterprises.
So, ensure you’ve chosen the right set of long tail keywords that invite low competition, carry more relevance, focus mainly on targeted searches, generate quality organic traffic and trigger gainful conversions.
5. Improve page speed
Google has already signposted that it uses page speed for its comprehensive search ranking algorithm, together with other factors. There have been extensive debates on how the website loading speed impacts overall user experience. It’s been proven that delayed load times affect your website’s conversions negatively.