With over 1.74 billion websites on the internet today, it comes as no surprise that search engine optimization (SEO) is one of the most searched for terms on the internet.
Online entrepreneurs, marketers, and businesses alike all want to conquer the web, but they’re yet to figure out exactly how to prime their content and websites for the dynamic and constantly changing technology.
As mysterious and complicated as SEO may seem, it’s now a critical factor in business success more than ever before.
One of the reasons why it’s a must-do for any online venture is the over 3,200 algorithm changes Google makes every year, which is about 9 algorithm changes every day.
According to Greg Jarbo of SEO PR, 90 percent of what you’re currently doing on your website to improve SEO and other elements won’t change. You’ll still need inbound links from reputable sources, high quality content, and use structured data, so you still need to focus on SEO 101 stuff.
However, there are several other off-the-beaten-path SEO techniques that you shouldn’t overlook like page speed and many others.
We’re going to show you some of the things you can do on your website now that you can implement if you’re looking to conquer the web in 2020.
1. Use a CDN to Host HTML Files
Image: IBM Cloud
A content delivery network (CDN) helps your website load fairly fast as it caches your images and static content, and then servers it to the next closest server for your website visitors depending on their location.
Speed impacts on your site rankings as well as conversion rates. Worse still, many Google searches are happening on mobile devices, which means load time and speed are critical to your SEO efforts.
With a CDN though, each time a web visitor from a location far from your server visits your site, they’ll be served up cached content from the server closest to their current location, which loads faster.
Serving up HTML pages from a CDN helps you serve as much of your site as possible to website visitors. This boosts search rankings, speeds up your site, and improves conversion rates. You can get your developer to do this for you.
2. Add Multilingual Capability
This strategy involves two steps: testing your title tags and Meta description to maximize your CTRs (click-through rates), and going global.
However, the main challenge with such tools is that it works effectively if your site content is in English. You could do a lot more to increase organic traffic in less competitive markets where you still generate monthly website visitors.
Going global means your site is no longer focused on English readers or audiences, but moving into translating the content into other languages. This not only increases your website traffic, but it also allows you to dominate SEO and business generally.
3. Cluster your content together
Image: Content Marketing Institute
You have a content calendar and lots of content on your website, but you’ve not yet clustered them together, which could mean you have lots of pages on similar topics.
The challenge with this is that it confuses search engines such that they’re not sure which pages to rank, so your rank pages constantly change.
You can solve this using content clusters. This technique ensures your site has sections and you blog about specific topics, which you can link and connect to other similar topics. This way, the search engines will know the main topic from the rest using URL hierarchy and breadcrumbs.
Expertise, authority, and trustworthiness (E.A.T.) is an acronym that’s used by Google to rank content not just because it’s good, but because it’s accurate.
Google wants searchers to find quality content that’s accurate, and that is useful to them. This is why sites need to prove their expertise, authority and trustworthiness, especially for the medical and financial niches, though they’ll probably crack down on many other industries.
If you want your website to rank in 2020, there are several things you can leverage to help you build on your site’s E.A.T. such as guest posting on reputable sites to increase brand recognition, apply for more awards and recognition, or take on speaking engagements.
One of the simple things you can do is ensure there’s an author bio box on each piece of content on your site and others that will be written in the future to boost long-term rankings.
5. SEO A/B split testing
You can make changes manually to your website, but the challenge with this is that it takes a long time for them to take effect. Plus, you may not be able to keep up if you have a large site with many pages.
SEO split testing technologies have made this possible, and you won’t even have to disclose your FTP login or server password to them. They’ll adjust your site for you automatically, which is great for sites with lots of pages. This way, your website will be SEO-friendly without you sweating to make manual changes every now and then.
SEO isn’t as complicated or messy as it may seem. Whether you’ve been doing SEO for a few days, weeks, or even years, having the right strategies and tools in hand will make it a lot easier for you.
The above are just a few of what you can do to get started, but you need to get a bit more technical if you’re to realize your goals of conquering the web in 2020.
Tulip is a Content and Inbound Marketing expert at Snewscms. Over the years, she has helped dozens of businesses in defining their content strategy. She believes that creativity doesn’t inspire customers anymore. A true story when recited well, is enough to build a connect.