Conversion Rate Optimization

Excel in the science and art of getting a higher percentage of your web visitors to take action and becoming a lead or customer.

Driving traffic to a website isn’t enough to transform visitors into paying customers or to entice them to take other desired actions. To achieve the goals, a strong Conversion Optimization plan needs to be in place to enable a robust Search Engine Optimization (SEO) strategy to really pay off. SEOTonic can transform visitors into customers by creating and deploying a plan that gets results.

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Conversion Optimization or Conversion Rate Optimization (CRO) is designed to increase the percentage of visitors who become leads, buy products or take another desired action, such as signing up for a newsletter. CRO picks up where a sound SEO strategy leaves off. While one campaign is meant to drive more traffic to a website, the other seeks to encourage visitors to take desired actions once they arrive on site.

To devise and execute a successful CRO strategy, SEOTonic’s team of passionate specialists works directly with clients to:

Identify the target audience

Identifying and understanding the target audience is as critical for a CRO campaign as it is for SEO. Once search engines drive traffic to a site, the site must also appeal to the demographic. SEOTonic’s specialists work with clients to define the audience and ensure a website doesn’t turn visitors away once they arrive.

Define the conversion point

The desired action for visitors to take once they land on a site must also be clearly defined. “Conversions” technically add up to a variety of actions that include buying, downloading, registering, making referrals and so on. The precise actions must be defined to create an appropriate strategy.

Create content and features to promote conversions

Once the target audience and desired conversions are defined, website content and features need to be created and/or retooled to promote the desired action. To obtain the best possible results, A/B and other testing needs to be performed, as well.

A steady flow of traffic to a website doesn’t necessarily translate into success. If it’s time to boost conversion rates, SEOTonic is here to assist. Our team of talented professionals will work directly with you to define goals, make adjustments and drive the kind of results your website requires. Just contact SEOTonic today to find out more about our CRO services.

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