Our client, provides retail consumer financing, offering a wide variety of flexible payment plans for our members. In addition to providing installment and lease credit, and private label revolving credit Zip Loan offers a diversity of credit promotions, thanks to the network of financing companies.
Zip-Loan™ is financial technology company (FinTech) specializing in retail merchants. They are a disruptor using technology to provide financial services with speed, ease, and transparency.


Our client, is financial technology company (FinTech)  pecializing in retail merchants. Their aim was to increase the Traffic and
achieve the first page Organic visibility for the some of the core and local keywords.


Our qualified and experienced team of SEO analysts, digital marketing professionals and technical experts thoroughly analysed the website, its competitors, trends, and based on those findings they devised a powerful and scalable backlink building approach for the first phase. We understood that the website needs extensive Search engine optimisation efforts in order to improve its overall visibility as well as stability in organic search results. We prepared a complete list of existing resources and proposed the solutions. We also analysed several elements, such as:
  • Speed,
  • bounce rate,
  • conversion rate
  • SSL certification
  • Duplicate issues
  • Natural search performance, and much more.




  1. Optimized meta tags and heading tags
    2. Optimized content for the targeted keywords
    3. Optimized ALT tags
    4. Recommended to add unique content on existing pages
    5. Fixed the SSL issue to make it more users friendly and secure.
    6. Fixed dead pages’ issues
    7. Identified technical issues on the website including duplicate content issues with filter and sort URLs and page level issues on the website and recommended appropriate solutions for the same.
    8. Published blogs regularly in the blog section of the website with optimized Meta tags and content.
    9. Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR,
    Outbound links, etc.
    10. Optimized the website regularly to keep the website search engine



The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
1. Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
2. Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
    • Social Bookmarking Sites
    • Business Listing Sites
    • Image Sharing Sites
    • Video Sharing Sites
    • Document Sharing Sites
    • Shopping Feed Submission
    • On-site Blog Bookmarking
    • Infographic Submission and Promotion
3. Got Blogs written for the website and submitted them on the website’s blog section and propagate the published blog on the web and create further backlinks.
4. Converted the blogs in to PDF files and shared them on top quality PDF sharing websites. To promote them further, we bookmarked the URLs of the published PDF files in social bookmarking websites. Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets. After the implementation of our SEO and audit recommendations, the website started performing well across all search engines. And we saw a great change in the keyword positions.


Our team achieved the set objectives and improved the overall visibility and usability of the website.

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Major Accomplishments