Melbourne Clinical Hypnotherapy

ABOUT Melbourne Clinical Hypnotherapy

Our client, Melbourne Hypnotherapist, Dr. Bruce Alexander offers private Hypnotherapy consultations at his clinic in Kew. Dr. Bruce Alexander has devoted his life to the improvement of physical and psychological health. He began his career as a medical research scientist, where he and his coworkers were able to identify a crucial gene in the development of leukaemia.

OBJECTIVE

The website of the clinic – Melbourne Clinical Hypnotherapy was good but had no rankings at all. So, the client decided to hire us. We provided a wide range of internet marketing services to achieve the objectives. We used our expertise to provide the visible results in the given time frame. We set up a discussion with the client, as we are always open to brainstorming to understand the client’s requirements. As a result, we initially started the campaign with 14 keywords.

CAMPAIGN STRATEGY

Our experienced team of SEO analysts and digital marketing professionals examined and analysed the website and its competitors and based on those findings they formulated a measurable SEO as well as backlink building approach for the first phase. We prepared a comprehensive list of existing resources and proposed the most suitable solutions.

We understood that the website needs extended and comprehensive Search engine optimisation efforts because it is nowhere in SERP. As the website was struggling to achieve rankings, we optimised it carefully with a wide horizon.

ON-PAGE STRATEGY

Optimized meta tags and heading tags
Optimized content for the targeted keywords
Optimized ALT tags
Recommended to add unique content on existing pages
Fixed navigation issue to make it more user friendly
Fixed dead pages’ issues
Fixed duplicate issue created by Tag, category folders
Fixed all content related issues (dummy content, less content, duplicate content, template driven content)
Implemented local schema to increase the local prominence of the website
Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR, Outbound links, etc.
Optimized the website regularly to keep the website search engine friendly.
Setup a Google Webmaster account for the website to monitor and maintain thewebsite’s presence in Google Search results.
Setup a Google Analytics account for the website to track and report website traffic.

OFF-PAGE STRATEGY

The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.

Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:

Social Bookmarking Sites
Directory Submission website
Local Listing Sites
Business Listing Sites
Image Sharing Sites
Video Sharing Sites
Document Sharing Sites

Got Articles & Blogs written for the website and submitted them on the third party content sharing websitesregularly, to propagate the published content on the web and create further backlinks.
Regularly identified the referring domains of top competitors and then created links on them to gather more quality backlinks for the website.
Regularly posted activities on the Social Media profiles of the website.

Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets. After the implementation of our SEO and audit recommendations, the website started performing well across all search engines. And we saw a dramatic improvement in the keyword positions.

RESULTS

We executed the strategies in a defined manner to improve the natural search performance of the website. We also adopted content-driven SEO approach for better results as well as visibility. Our in-house team achieved the set objectives and improved the overall usability of the website. The following figures speak for themselves.

Rank Comparison

Graphical Represntation

Major Accomplishments

TRAFFIC

The website traffic has increased from 1751 visits per month to 3100 visits per month.

Organic Keywords

567 keywords have achieved good rankings for the client’s website, on Google.

Client Reviews

Trusted & Reviewed by Industry Experts

"Within few months, they helped us rank on top 3 results in Google for major high volume key phrases. Highly recommended"

Mary Wix

"Amazing SEO company to work with. We are with them since 2018. Superb work and on time delivery everytime. The owner Anil is patient and very understanding. My account manager, Sharique assigned to our monthly SEO work is the BEST. On time reports, guidance on to what else we can do to get our rankings organically up, and attending to our needs at all times. Always available for quick phone conversations unlike some other companies. We are ranking first page for our prime keywords! Thanks!"

Andrew Casey

"Excellent SEO Services provided by the team. We are a US based company and were in search of SEO for a long time. Did 2 companies before landing up with SEO TONIC. Excellent service. Our rankings improved tremendously within 6 months and we are happy about it. Dedicated team and a honest Account Manager -- what else do you need ? We were guided at every step of our SEO mission with 'to do' & 'not to do' list. Our calls are promptly answered every time we wish to have one. Regular work updates and reports were very helpful. SUPERB team!! We have decided to continue with them for the next year too!!! THANKS A LOT SEO TONIC!!"

Lucas Schneider

"Mr Anil(owner) is a nice and humble person & is very helpful. Moreover is well experienced having 16 years of rich experience. You can always count on the company as it is reliable and affordable"

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