Our client, Melbourne Hypnotherapist, Dr. Bruce Alexander offers private Hypnotherapy consultations at his clinic in Kew. Dr. Bruce Alexander has devoted his life to the improvement of physical and psychological health. He began his career as a medical research scientist, where he and his coworkers were able to identify a crucial gene in the development of leukaemia.
The website of the clinic – http://www.melbourneclinicalhypnotherapy.com.au was good but had no rankings at all. So, the client decided to hire us. We provided a wide range of internet marketing services to achieve the objectives. We used our expertise to provide the visible results in the given time frame. We set up a discussion with the client, as we are always open to brainstorming to understand the client’s requirements. As a result, we initially started the campaign with 14 keywords.
Our experienced team of SEO analysts and digital marketing professionals examined and analysed the website and its competitors and based on those findings they formulated a measurable SEO as well as backlink building approach for the first phase. We prepared a comprehensive list of existing resources and proposed the most suitable solutions.
We understood that the website needs extended and comprehensive Search engine optimisation efforts because it is nowhere in SERP. As the website was struggling to achieve rankings, we optimised it carefully with a wide horizon.
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets. After the implementation of our SEO and audit recommendations, the website started performing well across all search engines. And we saw a dramatic improvement in the keyword positions.
We executed the strategies in a defined manner to improve the natural search performance of the website – http://www.melbourneclinicalhypnotherapy.com.au/. We also adopted content-driven SEO approach for better results as well as visibility. Our in-house team achieved the set objectives and improved the overall usability of the website. The following figures speak for themselves.
The website traffic has increased from 1751 visits per month to 3100 visits per month.
567 keywords have achieved good rankings for the client’s website, on Google.