Easydisc

ABOUT EasyDisc.net

Easy Disc is an advanced optical disc and glass master manufacturing company dedicated to efficiency and high quality standards. They offer CD Duplication, DVD Duplication, Blu-Ray Duplication, CD Replication, DVD Replication, Blu-Ray Replication, Blank CD Printing, Blank DVD Printing, Blank Blu-Ray Printing and much more.

Recording studios, independent producers, advertising agencies, magazine publishers and religious organizations find the quality and service from easydisc.net an essential asset for their projects.

OBJECTIVE

The website of the company – Easy Disc was incredible with many user-friendly features. The website was solely dedicated to serving optical disc and glass master. With the latest in glass mastering and replication technologies, a combined 100,000 a day production capacity ensures that your deadlines will be met.

However, the client was not at all happy with the rankings of the website. They had tried several things but couldn’t achieve the expected results. So, they decided to hire us. During the discussion, we clarified that Search engine optimisation (SEO) is not a one-time project; it needs continuous efforts in order to manage the performance of the website. After that we started the campaign with 32 keywords.

CAMPAIGN STRATEGY

Our qualified and seasoned team of SEO analysts, digital marketing professionals and technical experts carefully analysed the website, its section, its objectives, its competitors, trends, and based on those findings they devised a powerful and scalable SEO strategy for the first phase.

We understood that the website needed extensive Search engine optimisation efforts in order to improve its overall visibility as well as stability in organic search results. We prepared a complete list of existing resources and proposed the solutions.  We also analysed several elements, such as:

  • Speed
  • Bounce Rate
  • Conversion Rate

Natural search performance, and much more.

OUR METHODOLOGY

01

ON-PAGE STRATEGY

  1. Optimized meta tags and heading tags
  2. Optimized content for the targeted keywords
  3. Optimized ALT tags
  4. Added Video Markup on the website videos
  5. Recommended to add unique content on existing pages
  6. Fixed navigation issue to make it more user friendly
  7. Fixed dead pages’ issues
  8. Fixed duplicate issue created by Tag, category folders
  9. Fixed all content related issues (dummy content, less content, duplicate content, template driven content)
  10. Implemented local schema to increase the local prominence of the website
  11. Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR, Outbound links, etc.
  12. Optimized the website regularly to keep the website search engine friendly.
  13. Setup a Google Webmaster account for the website to monitor and maintain the website’s presence in Google Search results.
  14. Setup a Google Analytics account for the website to track and report website traffic.

02

OFF-PAGE STRATEGY

The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.

  1. Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
  2. Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
    • Social Bookmarking Sites
    • Local Listing Sites
    • Business Listing Sites
    • Image Sharing Sites
    • Video Sharing Sites
    • Document Sharing Sites
  3. Got Articles & Blogs written for the website and submitted them on the third party content sharing websites regularly, to propagate the published content on the web and create further backlinks.

Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.

After the implementation of our SEO and audit recommendations, the website started performing well across all search engines and we saw a dramatic change in the keyword positions.

RESULTS

We executed the strategies properly to improve the natural search performance of the website – Our team achieved the set objectives and improved the overall visibility and usability of the website. The client was satisfied with the overall results (website’s performance).

Rank Comparison

Graphical Represntation

Major Accomplishments

TRAFFIC

The website traffic has increased from 5 visits per month to 5,148 visits per month.

Organic Keywords

1651 keywords have achieved good rankings for the client’s website, on Google.

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