Our client, Bussani Mobility Team USA, has been selling, servicing and renting wheelchair accessible vans to people with disabilities in the New York Metro area for over 40 years. They help people to find the vehicle that’s right for them.
Their mobility specialists carefully evaluate the customer’s needs and work hand-in-hand with driver rehabilitation counselors. They answer any questions about new or used accessible vans, adaptive driving equipment, hand controls, foot controls, scooter lifts, wheelchair lifts, chair toppers, valet seating, transfer lifts, and other mobility equipment.
The company has a versatile and beautiful website with multiple features and section to assist people. It has many dedicated sections along with a blog section. However, the client was not happy with the results, as he wanted to achieve something bigger and better. So, to meet his objectives, he decided to hire us to improve the overall rankings and traffic of the website. And we started the campaign with 11 keywords.
After the initial analysis, we began supervising the components of the SEO program that needs to be tailored according to the business goals.
Our experienced team of SEO analysts, digital marketing professionals and technical experts analysed the website, its structure, its objectives, its competitors, trends, and based on those findings they devised an effective solution for the website.
While the website was good, we identified a wide range of additional opportunities to acquire high-value links.
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.
After the implementation of our SEO and audit recommendations, the website started performing well across all search engines. And we saw a dramatic change in the keyword positions.
Our in-house team achieved the set objectives and improved the overall usability of the website. The following figures speak for themselves.
In this way, we have exceeded the client’s expectations.
The website traffic has increased from just 59 visits per month to 200 visits per month.
1937 keywords have achieved good rankings for the client’s website, on Google.