Thomas V. Giel Garage Doors, Inc.

ABOUT Thomas V. Giel Garage Doors, Inc.

Our Client Thomas V. Giel Garage Doors, Inc. is a USA based company providing complete garage doors, operators & accessories, entry, storm & patio doors, awnings and retractable screens installation services. They have 67 years of experience in the industry. They also offer a wide variety of commercial services such as: rolling steel and fire doors, sectional garage doors, high speed and special function doors, loading dock equipment, security grilles and gates, man doors, operators & accessories. 

OBJECTIVE

At a moment they realized that their fully featured website failed to answer the stability and performance requirements and was showing fluctuations in keyword rankings. So, Thomas V. Giel Garage Doors, Inc. approached us on 3 Jan 2015 with the request to carefully improve its rankings and explore new ways to increase the quality of backlinks for the website. We initiated our analysis and came up with 10 keywords that could help the website to achieve better visibility over the web.  

CAMPAIGN STRATEGY

Our qualified and experienced team of SEO analysts, digital marketing professionals and technical experts thoroughly analysed the website, its competitors, trends, and based on those findings they devised a powerful and scalable backlink building approach for the first phase. We prepared a comprehensive list of existing resources and proposed the solutions. 

Our Methodology Phase I

  1. Our team has created quality backlinks
  2. Analyzed industry and implemented a focused approach
  3. We started creating around 100 backlinks each month for the website

However, after a detailed analysis of the website our team diagnosed several issues that needed to be fixed on a priority basis. We sent an additional Technical Audit report of the website apart from the package in order to resolve all technical issues on 28 Feb 2015 and fixed all the issues successfully.

This resulted in huge improvement in the overall rankings of the keyword inspiring the client to increase the package from 10 to 20 keywords.

Then, our team started working on the project with full potential to achieve the goals. We devised a more potent and in-depth approach for the second phase.  

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Our Methodology Phase II

The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.

  1. Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
  2. Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
    • Social Bookmarking Sites
    • Local Listing Sites
    • Business Listing Sites
    • Image Sharing Sites
    • Video Sharing Sites
    • Document Sharing Sites
  3. Got Articles & Blogs written for the website and submitted them on the third party content sharing websites regularly, to propagate the published content on the web and create further backlinks.

Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.

After the implementation of our SEO and audit recommendations, the website started performing well across all search engines and we saw a dramatic change in the keyword positions.

RESULTS

We executed the strategies properly to improve the natural search performance of the website – Our team achieved the set objectives and improved the overall visibility and usability of the website. The client was satisfied with the overall results (website’s performance).

Rank Comparison

Graphical Represntation

Major Accomplishments

TRAFFIC

The website traffic has increased from 5 visits per month to 5,148 visits per month.

Organic Keywords

1651 keywords have achieved good rankings for the client’s website, on Google.

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