East Connection


East Connection is Melbourne based company, specializing in Hand-Crafted Environmentally friendly furniture, home decor and home furnishing products.


The e-commerce website of the company was built around to display a wide range of Home Décor and other products offered by the client across Australia. The major objective was to rank the website for Organic Keywords around highly competitive generic main category keywords.


Our qualified and experienced team of SEO analysts, digital marketing professionals and technical experts thoroughly analysed the website, its competitors, trends, and based on those findings they devised a powerful and scalable backlink building approach for the first phase. We understood that the website needs extensive Search engine optimisation efforts in order to improve its Organic visibility. We prepared a complete list of existing resources and proposed the solutions.  We also analysed several elements, such as:
  • Products availability
  • Speed,
  • Bounce rate,
  • Conversion Rate
  • SSL certification
  • Duplicate issues
  • Natural search performance, and much more.




  1. Product Pages Optimisation
  2. Dynamic Optimisations
  3. Fixed SSL
  4. Optimized meta tags and heading tags
  5. Optimized content for the targeted keywords
  6. Optimized ALT tags
  7. Recommended to add unique content on existing pages
  8. Fixed Duplicate Meta Tags.
  9. Fixed dead pages’ issues
  10. Published blogs regularly in the blog section of the website with optimized Meta tags and content.
  11. Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR, Outbound links, etc.
  12. Optimized the website regularly to keep the website search engine friendly.



The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
  1. Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
  2. Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
    • Social Bookmarking Sites
    • Business Listing Sites
    • Local Listing Sites
    • Image Sharing Sites
    • Video Sharing Sites
    • Document Sharing Sites
    • Shopping Feed Submission
    • On-site Blog Bookmarking
    • Infographic Submission and Promotion
  3. Got Blogs written for the website and submitted them on the website’s blog section and propagate the published blog on the web and create further backlinks.
  4. Converted the blogs in to PDF files and shared them on top quality PDF sharing websites. To promote them further, we bookmarked the URLs of the published PDF files in social bookmarking websites.
Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets. After the implementation of our SEO and Audit recommendations, the website started performing well across all search engines. And we saw a dramatic change in the keyword positions.


Our team achieved the set objectives and improved the Organic visibility and usability of the website across Australia. The client was satisfied with the results. The following figures speak for themselves.

#KeywordPositionKeyword Difficulty
1reclaimed retro179.08
2eastern connection167.82
3antique bullock cart177.5
4vintage indian furniture256.92
5charpoy bed for sale265.45
6hand painted indian furniture265.46
7rustic furniture259.55
8reclaimed retro279.08
9white mehrab mirror271.67
10rustic furniture australia268.86
11indian furniture259.99
12asian furniture261.48
13east indian furniture361.15
14moroccan furniture australia363.74
15moroccan furniture366.24
16asian furniture australia359.5
17indian furniture melbourne364.88
18indian furniture store365.51
19indian furniture australia361.83
20indian furniture warehouse360.47
21chinese furniture melbourne361.45
22imported indian furniture352.63
23chinese furniture sunnybank378.03
24upcycled furniture stores365.77
25indian furniture359.99
26rustique imports356.73
27east indian furniture461.15
28indian swings for sale in australia465.55
29reclaimed wood cupboard463.7
30oriental furniture melbourne460.26
31chinese furniture stores brisbane460.85
32carved timber doors467.61
33milk urn479.58
34indian furniture importers453.9
35bohemian style furniture for sale476.26
36asian furniture melbourne463.85
37chinese furniture brisbane australia459.19
38tiled sideboard466.08
39leather butterfly chair tan459.93
40indian furniture online australia460.62
41distressed style furniture569.21
42vintage reclaimed wood furniture563.85
43chinese furniture brisbane560.42
44american rustic furniture australia573.39
45oriental furniture online australia559.63
46french provincial blanket box576.47
47oriental furniture562.81
48hippie furniture australia578.88
49indian farnichar568.47
50indian door558.98



The website is ranking for almost 2K keywords in Australia and is observing a continuous improvement in incoming Organic Traffic.

Major Accomplishments


The website is ranking for almost 2K keywords in Australia and is observing a
continuous improvement in incoming Organic Traffic.