What Is Internal Linking and How Does It Help Your SEO?

  • Home / Content Marketing / What Is Internal…

What Is Internal Linking and How Does It Help Your SEO?

Internal Linking is a defining factor when it comes to ranking sites. Google tends to rank pages higher if they are linked to reputed and well-working sites. It helps google find your site, index it and understand the content.

Without interlinking google won’t be able to find your website and your website won’t be shown in search engine result pages. Therefore, interlinking is a very important process to determine the hierarchy or the importance of a page.

Internal Links are an excellent way to boost a site’s ranking. The process involves connecting one page of a user’s website to another page on the same site. They point to pages on the same domain and work differently than inbound and external links.

Internal linking has a significant role to play in search engine optimization. One of its main roles is to ensure that the site is found by search engines. There are however several other features of interlinking that help SEO efforts. Some of them are given below.

How Does Interlinking Help Your Search Engine Optimization Efforts?

1. It Helps You Create Site Architecture and Maintains Link Equity.

Interlinking is the best way to work on your site architecture as well as build link equity. You should work with a crawlable link structure so that the search engine can discover all the pages on your website.

SEO services in India recommend users not conceal their major link navigation system in any way. Doing so might cause a lot of problems like not being listed on the search engine indexes.

2. By Working with Quality Interlinks You Can Enhance Your Page Ranking

Your link value will be evenly distributed amongst all of the links on your web pages. The main reason why quality interlinks are important is that a good-quality link gets passed on to all the other links. Google tends to locate quality interlinks faster if they are connected to the home page. This way you will be able to enhance your page ranking in no time.

3. By Using Interlink Anchor Texts Your Page Will Rank Higher in Search Engine Result Pages

Anchor texts are a great way to inform google about the context of your web page. This increases relevancy for your viewers as it explains to them what to expect from your website. Therefore, use quality and relevant anchor keywords. You can use a variety of relevant keywords that are longer in an attempt to increase your reach.

4. By Adding Navigational Links You Can Make Your Link Value Stronger

Navigational links play an important part in page ranking. It is through these links that google looks up your website to analyze the content for relevancy. You can add more links from your home pages to build up more authority.

In case your website has a lot of pages you can choose to link the most important pages with your homepage. This will enhance the link quality of those pages and google will be able to find those pages faster.

5. Your Content Will Stay Relevant for Years to Come

One of the plus points about interlinking is that your content will stay evergreen. SEO service provider in India recommends that interlinking with old articles should be done with relevant articles that are bringing in a lot of organic traffic. This serves two purposes namely It refers to people on your other pages and it improves the ranking of your older pages.

6. Use Long-Tailed Keywords to Rank Higher

By strategically incorporating long-tailed keywords with your interlinks you will increase the visibility of your pages by a significant amount. Therefore, long-tailed keywords are very crucial to rank higher.

The best SEO services in India recommend strategically mapping your interlinks and then incorporating relevant long-tailed keywords in them to increase your web page visibility.

7. Interlinking Is Cost-Friendly

A lot of marketing efforts can be expensive, which is not the case with Interlinking. Interlinking doesn’t require a lot of capital investment or additional resources. It doesn’t take a lot of time to build up links. However proper research and strategies should be followed to not cause any errors. The aim should always be in creating high-quality links as other low-quality links might end up being counterproductive

8. You Will Be Able to Improve Your Engagement Rate with The Help of Interlinking

With the help of interlinking, you can redirect your customer or reader to other pages on your website. This way you will be able to cater to the needs of a wide variety of people. Your users will be able to scroll through your website to look for things that they are interested in. This will also increase the amount of time that users typically spend on your website.

You will see a decrease in your bounce rates as your viewer or customer can find what they are looking for in a short amount of time. Lower bounce rates and higher engagement rates will amplify your website’s relevancy.

Therefore, a good SEO Interlinking strategy can be very helpful. Alternatively, you can choose to seek help from an SEO company to optimize your website.


1. Will SEOTonic help me develop a solid link-building strategy?

Yes, SEOTonic will help you develop a foolproof link-building strategy.

2. Will SEOTonic help me with posting and management of my content?

Yes, SEOTonic will help you with content creation, posting as well as management.

3. What is the procedure for requesting a quote from SEOTonic?

You can request a quote from SEOTonic by submitting your site URL, Name, Phone Number and Budget and someone from our team will contact you shortly.

4. Will I be able to plan my website structure with the help of SEOTonic?

Yes, SEOTonic can help you plan a good structure for your website.

5. Will I be able to fix or replace my broken internal links with the help of the SEOTonic agency?

Yes, you will be able to fix or replace any broken internal links on your website with SEOTonic’s help.