E-Commerce Hand In Hand with SEO: Hacks to Grow Your Business through SEO

In a world where humans are becoming more and more technology driven, e-commerce has proved to be one of those reforming tools that have shaped the business world. According to a survey it’s estimated that E-commerce will escalate to more than 56% by the end of 2020.

Getting Started with SEO!

Most of the local companies in India face colossal competition due to more prominent players like Amazon and Flipkart. To ensure overall growth of the company and visible profit margin, hiring an SEO agency is essential. An ideal SEO agency acts as a bridge between the customer and the personified thoughts of the business owners that stretch their profit margins. It presents the whole concept of business product statistically and emphasizes on flourishing healthy corporate relationships.

Unlike other business, e-commerce operates mostly through the World Wide Web, so it becomes mandatory to put a professional virtual outlook of the company. E-commerce claims to accomplish the work by delivering commendable consequences. But ultimately the choice remains yours. Instead of shooting a blind arrow in the dark, get the facts correct and make a wise choice!

What can you expect from an SEO agency?

To be very precise the goals of an efficient SEO agency are endless but some points can be always emphasized and appreciated. Dive through some of these!

PPC Management

Selling product online is never a piece of cake. Calculated risk has to be taken and the terms need to negotiate in order to convince and seal the deal for the customer. Ecommerce stores should establish the proper groundwork to make their product exceptional for which some measures are as stated as below:

• Scrutinizing and creating compatible keywords, considering the frequently searched words from various famous search engines is instrumental for e-commerce store success. The agency monitors accordingly and optimises to best performing keyword.
• An SEO agency does all the research and provides the best-paid media platform to post ads.
• The SEO agency also does awareness of the brand through social media and ads to keep the customer updated about ongoing or upcoming offers in an e-commerce store. Lately, social media have been beneficial to create a clear picture in the mind of customers about the store and benefits gained by people in the form of flow chat, pictures or graphs.

Conversion Rate optimisation

Scientific data would better help to survey and target the appropriate audience. There are two different conversation rates.

• Micro-conversion focuses on signing up through email or creating an ID in the website or adding a product to the cart.
• On the other side, macro focuses on the product purchase or reviews and comments about the product.

The data reveals how to and who to target to set better futuristic goals for the company. It also provides perks to create a trustworthy relationship with the customer by analysing the feedbacks, complaints and suggestions from customers. CRO helps the SEO agency to determine who clicks, from where it gets connected and which keyword is driving more traffic towards the website.

Are you convinced yet?

Do you realise how your profit margins of E-commerce can generate through the use of SEO? If yes, then SEOTonic can be of great use. Switching from the traditional brick and mortar store can be quite tedious at times, but with the right SEO agency, you can always make your website top on the list of major search engines. An SEO agency is not only about context and Search Engine Optimisation; it also adds as a multi-tasking agency in overall building context.