SMO services i.e. Social media optimization services are the upcoming surge in the internet marketing world.SMO is a tool used by companies to promote their business through social networking websites like Facebook, twitter, Pinterest and many others like them. The e-commerce companies i.e. those who are selling their products and services online require these services to work wonders for their business. The online networking sites are potentially used to bring your business to the notice of a wider audience across the world. It subsequently attracts more customers and generates enhanced business opportunities. The incredible increase in the use of internet and social media sites has given rise to a demand for SMO services in India which assist the online businesses in creating an online identity for themselves and enhance their brand value.
Another term increasingly being used in online marketing is SEO which stands for search engine optimization. It is a mix of online marketing procedures used to improve the website’s ranking in major search engines like yahoo, google, bing etc. Though both seem similar in terms that they aim at increasing online visibility but one should not confuse SMO Services with SEO as their approach is drastically different. While the SEO targets search engines and SERPs, SMO targets all the sites other than search engines.
SEO uses forum commenting, blog marketing, article writing, Bookmarking, posting online press releases, and many other techniques like them to bring the site into top ten possible rankings on various search engines. SMOs on the other hand, harness the opportunities on various social networking sites. They usually drive in more traffic and customers to your site whilst gaining link popularity.
Despite the small differences both SEO and SMO services packages offered by the Indian web promotion companies have their own importance and internet marketing gurus advice a healthy mix of both these services for growing your business.