Our client, OCDesignsOnline.com is known (and respected and recommended by eBay) for their custom eBay store designs, ebay templates and matching category pages. They offer eye-grabbing, shopper-friendly designs for many other e-commerce platforms.
The website of the company was awesome with extensive design features. It had many social icons, well-defined interface as well as easy navigation system. In fact, the website had good rankings, but showing fluctuations at regular intervals. So, the client decided to hire us. They discussed their requirements with our top business analysts and decided to avail our complete search engine optimization services. We started the campaign with 23 keywords.
Our qualified and experienced team of SEO analysts, digital marketing professionals and technical experts thoroughly analysed the website, its competitors, trends, and based on those findings they devised a powerful and scalable backlink building approach for the first phase. We prepared a complete list of existing resources and proposed the solutions.
- Optimized meta tags and heading tags
- Optimized content for the targeted keywords
- Optimized ALT tags
- Added Video Markup on the website videos
- Recommended to add unique content on existing pages
- Fixed navigation issue to make it more user friendly
- Fixed dead pages’ issues
- Identified technical issues on the website including duplicate content issues and page level issues on the website and recommended appropriate solutions for the same.
- Published blogs regularly in the blog section of the website with optimized Meta tags and content.
- Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR, Outbound links, etc.
- Optimized the website regularly to keep the website search engine friendly.
- Setup a Google Webmaster account for the website to monitor and maintain thewebsite's presence in Google Search results.
- Setup a Google Analytics account for the website to track and report website traffic.
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
- Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
- Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
- Social Bookmarking Sites
- Local Listing Sites
- Business Listing Sites
- Image Sharing Sites
- Video Sharing Sites
- Document Sharing Sites
- Classified Ad Submission Sites
Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.
After the implementation of our SEO and audit recommendations, the website started performing well across all search engines. And we saw a dramatic change in the keyword positions.
Our team achieved the set objectives and improved the overall visibility and usability of the website. The client was satisfied with the results.The following figures speak for themselves.
The website traffic has increased from just 404visits per month to 1090 visits per month.
1,528keywords have achieved good rankings for the client’s website, on Google.