ABOUT Making Sense

Our Client, Making Sense is an award-winning tuition center in Singapore that specializes in Chemistry tuition for A’ Level and O’ Level students. In addition to group tuition, they also offer personal consultations to students to ensure effective personalized learning.

Their classes deliver in-depth knowledge and thorough understanding of Chemistry concepts to students. They use teaching methodologies specific to Chemistry that are effective in maximizing learning. Lessons are enlivened with stories and anecdotes from everyday life to make the subject come alive for the students. It is their goal to provide the best Chemistry tuition in Singapore that delivers top results.

OBJECTIVE

Making Sense had a decent website with user-friendly interface, intuitive features and comprehensive information. However, despite having so many features and functionality, its rankings were not stable and frequently showing fluctuations. As a result, the client decided to hire our complete set of search engine optimisation services.

We started the campaign (https://www.makingsense-sg.com) with 18 keywords and started performing in-depth and meticulous analysis.

All in all, the strategy comprises a powerful blend of on-page and off-page tactics to achieve better results.

CAMPAIGN STRATEGY

Our qualified, technically competent and experienced team of SEO analysts, digital marketing professionals and technical experts have thoroughly analysed the website, its competitors, trends, and based on those findings they devised a powerful and scalable backlink building approach for the first phase. We prepared a comprehensive list of existing resources and proposed the solutions.

OUR METHODOLOGY

ON-PAGE STRATEGY

  1. Optimized meta tags and heading tags
  2. Optimized content for the targeted keywords
  3. Optimized ALT tags
  4. Recommended to add unique content on existing pages
  5. Fixed dead pages’ issues
  6. Fixed Outbound links issue
  7. Fixed duplicate issue created by Tag, category folders
  8. Fixed all content related issues (dummy content, less content, duplicate content, template driven content)
  9. Implemented local schema to increase the local prominence of the website
  10. Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR, Outbound links, etc.
  11. Setup a Google Webmaster account for the website to monitor and maintain thewebsite's presence in Google Search results.
  12. Setup a Google Analytics account for the website to track and report website traffic.
  13. Optimised the website regularly to keep the website search engine friendly.

OFF-PAGE STRATEGY

The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.

  1. Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
  2. Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
    • Social Bookmarking Sites
    • Local Listing Sites
    • Business Listing Sites
    • Image Sharing Sites
    • Video Sharing Sites
    • Document Sharing Sites
    • Classified Ads Submission
  3. Got Articles & Blogs written for the website and submitted them on the third party content sharing websitesregularly, to propagate the published content on the web and create further backlinks.
  4. Converted the articles and blogs in to PDF files and shared them on top quality PDF sharing websites. To promote them further, we bookmarked the URLs of the published PDF files in social bookmarking websites.
  5. Regularly identified the referring domains of top competitors and then created links on them to gather more quality backlinks for the website.
  6. Regularly posted activities on the Social Media profiles of the website.

Our team accomplished all the above given on-age and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.

After the implementation of our SEO and audit recommendations, the website started performing well across all search engines. And we saw a dramatic change in the keyword positions.

RESULTS

The Client is satisfied with the accomplishments of our team. Our team achieved the set objectives and improved the overall usability of the website. The following figures speak for themselves.

RANK COMPARISON

MAJOR ACCOMPLISHMENTS

TRAFFIC

The website traffic has increased from 146visits per month to 199 visits per month.

ORGANIC KEYWORDS

125keywords have achieved good rankings for the client’s website, on Google.

With us, Making Sense has achieved significantly greater search engine visibility as well as stability in rankings through our SEO efforts.

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