ABOUT Dr. Jerrold Goldsmith, DDS

Our client, Dr. Jerrold Goldsmith offers a wide variety of cosmetic dental services in Indianapolis. As a Fellow of the Academy of General Dentistry, Dr. Goldsmith is able to confirm that people are not getting overdiagnosed with costly and unnecessary dental treatment by another office.

His dental office likes to use painless, non-invasive dental procedures whenever possible. Dr. Goldsmith is extremely passionate about continuing education and learning state-of-the-art dental techniques which utilise cutting-edge technologies. For a more accurate clinical diagnosis, his office uses digital x-rays viewed on a 42” HDTV, Kodak intraoral camera, etc.

OBJECTIVE

Dr. Jerrold Goldsmith also has a pleasing website with many features to help his patients. It has many sections along with an informative blog section. However, he was not happy with the results, because the website was unable to reach its targeted audience.  In fact, the ranking was also not convincing. So, he decided to hire us to improve the overall visibility of the website so that it can penetrate the market.

Our team of internet marketing experts accepted the challenge and started the campaign with 25 keywords.

CAMPAIGN STRATEGY

Our team of SEO analysts, digital marketing professionals and IT experts have analysed the website, its competitors, trends and based on those findings they formulated a powerful and scalable optimization approach for the first phase. We prepared a detailed list of bottlenecks and suggested the solutions.

OUR METHODOLOGY

ON-PAGE STRATEGY

  1. Optimized meta tags and heading tags
  2. Optimized content for the targeted keywords
  3. Optimized ALT tags
  4. Recommended to add unique content on existing pages
  5. Recommended to create new page for targeted keywords
  6. Added Video Mark Up and Schema Mark up on the website pages
  7. Fixed dead pages’ issues
  8. Fixed Multiple H1 tag issue
  9. Recommended to fix page load time issue, so the website must load on the web as quick as possible for both users and crawlers
  10. Implemented local schema to increase the local prominence of the website
  11. Implemented all SEO standard elements like, sitemaps, robots.txt, NOODP, NOYDIR, outbound links etc.
  12. Setup a Google Webmaster account for the website to monitor and maintain thewebsite's presence in Google Search results.
  13. Setup a Google Analytics account for the website to track and report website traffic.
  14. Optimised the website regularly to keep the website search engine friendly.

OFF-PAGE STRATEGY

The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.

  1. Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
  2. Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
    • Social Bookmarking Sites
    • Local Listing Sites
    • Business Listing Sites
    • Image Sharing Sites
    • Video Sharing Sites
    • Document Sharing Sites
  3. Got Articles & Blogs written regularlyfor the website and submitted them on the third party content sharing websites, to propagate the published content on the web and create further backlinks.
  4. Converted the articles and blogs into PDF files and shared them on top quality PDF sharing websites. To promote them further, we bookmarked the URLs of the published PDF files in social bookmarking websites.
  5. Regularly identified the referring domains of top competitors and then created links on them to gather more quality backlinks for the website.
  6. Regularly posted activities on the Social Media profiles of the website.

Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.

After the implementation of our SEO and audit recommendations, the website started performing well across all search engines. And we saw a dramatic change in the keyword positions.

RESULTS

Thanks to in-depth expertise and methodology, our in-house team achieved the objectives and improved the overall visibility of the website. The following figures speak for themselves.

RANK COMPARISON

MAJOR ACCOMPLISHMENTS

TRAFFIC

The website traffic has increased from just 52visits per month to 101 visits per month.

ORGANIC KEYWORDS

263keywords have achieved good rankings for the client’s website, on Google.

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